# Hexagonal Cookie Packaging Concepts Saikai is Both a Quirky and Functional Packaging Concept By Mishal Omar | Published 2017-05-24 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/saikai References: [thedieline](http://www.thedieline.com/blog/2017/5/16/you-wont-be-able-to-stop-playing-with-this-clever-cookie-packaging-concept) & [behance.net](https://www.behance.net/emmawaleij) SAIKAI is a concept brand that was created by design students Emma Waleij, Hanna Simu, Alma Lindstrom and Maja Ahlund, and it features both an endearing design and a practical function. The SAIKAI packaging is hexagonal in shape, and features [structured slats in which the cookies](https://www.trendhunter.com/trends/lego-butter-cookie-tin) it contains can be placed. The modular shape of the box allows it to be folded out, letting those who purchase it use the box as a serving tray in addition to a product that holds cookies. The students also created concept [hexagonal packaging for teas](https://www.trendhunter.com/trends/und), which open horizontally to reveal compartments that can hold tea bags – with the attractive visuals of the box making it ideal to keep in the home and reuse. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 88% | Activity: 80% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Modular Packaging:** The concept of modular packaging allows for versatile uses and additional functionality beyond simply holding products. - **Hexagonal Packaging:** Hexagonal-shaped packaging offers a unique and visually appealing design element that can stand out on store shelves. - **Eco-friendly Packaging:** Designing packaging concepts that can be reused or repurposed promotes sustainability and reduces waste. ### Where This Applies - **Food Packaging:** Innovative packaging concepts like hexagonal and modular designs can revolutionize the food packaging industry, providing aesthetically pleasing and functional solutions for storing and serving food products. - **Beverage Packaging:** Hexagonal packaging concepts for teas and other beverages can offer a unique and attractive way to package and display different varieties of drinks, capturing consumer attention and promoting brand loyalty. - **Sustainable Packaging:** Eco-friendly packaging concepts, such as reusable or repurposable hexagonal designs, present opportunities for the sustainable packaging industry to meet consumer demand for environmentally conscious alternatives to traditional packaging solutions. ## Related on Trend Hunter - [Edible Treat Containers](https://www.trendhunter.com/trends/treat-container.md) - [Playful Tea Packaging](https://www.trendhunter.com/trends/onetotea.md) - [Paper-Made Confectionery Bags](https://www.trendhunter.com/trends/saica-group.md) - [Sustainable Food Packaging Designs](https://www.trendhunter.com/trends/placon-crystal-seal-delectables.md) - [Nature-Inspired Cookie Gifts](https://www.trendhunter.com/trends/little-forest-cookie-can.md) - [Bird-Shaped Food Packagings](https://www.trendhunter.com/trends/bigbilled-bird-food-concept.md) - [Contemporary Tea Packaging](https://www.trendhunter.com/trends/chaiboy.md) - [Origami-Inspired Lunch Boxes](https://www.trendhunter.com/trends/foldibox-2.md) - [Ergonomic Eco-Friendly Drink Packaging](https://www.trendhunter.com/trends/tetra-prisma-aseptic-300-edge.md)