# Hipster Swimwear Lookbooks The Sahara Ray Swim Lookbook is Effortless and Fun By Vasiliki Marapas | Published 2014-07-23 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/sahara-ray-swim References: [highsnobiety](http://www.highsnobiety.com/2014/07/22/sahara-ray-swim-spring-summer-2014-lookbook/) & [sahararayswim](http://sahararayswim.com/collections/collection) The Sahara Ray Swim Spring/Summer 2014 lookbook deviates from the norm. Instead of the usual, over-the-top glamour that is signature to most [swimwear editorials and advertisements](https://www.trendhunter.com/trends/new-swim-collection), Sahara Ray has taken a hipster-friendly approach to bathing attire. Instead of girls with meticulous hair and makeup draped in ornamental jewelry, the lookbook features a more casual vibe. Think sandy skin, beachy waves and a generally exuberant spirit. The lookbook (and collection) has an authentic [California-girl vibe](https://www.trendhunter.com/trends/salty-mermaid), which can be explained by Sahara's own beach roots. She is, after all, the daughter of professional surfer Tony Ray. If you appreciate a more [casual approach to beachwear](https://www.trendhunter.com/trends/animalia), then the Sahara Ray Spring/Summer 2014 collection is definitely the way to go! ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 96% | Activity: 80% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### Key Themes Behind This Trend - **Hipster Swimwear:** Opportunity for swimwear brands to create more casual and laid-back designs that resonate with the hipster market. - **Authentic California-girl Vibe:** Opportunity for brands to tap into the California beach culture and create collections that embody the carefree spirit and style. - **Minimalist Lookbooks:** Opportunity to move away from overly glamorous and ornamental lookbooks and embrace a more natural and effortless aesthetic. ### Where This Applies - **Swimwear Industry:** Opportunity for swimwear brands to innovate their designs and cater to the growing demand for more casual and authentic styles. - **Fashion Industry:** Opportunity for fashion brands to incorporate the authentic California beach culture into their collections and appeal to a broader audience. - **Advertising Industry:** Opportunity for advertising agencies to create minimalist and authentic campaigns that resonate with consumers looking for a more natural and effortless aesthetic. ## Related on Trend Hunter - [Dreamy Summer Swimwear Collections](https://www.trendhunter.com/trends/triangls-mirage-drop.md) - [Sun-Soaked Resort Collections](https://www.trendhunter.com/trends/golden-hour-getaway-collection.md) - [Island-Inspired Summer Wear](https://www.trendhunter.com/trends/sel-de-mer.md) - [Print-Focused Swim Lines](https://www.trendhunter.com/trends/fioretta.md) - [Versatile Sleek Swimwear Designs](https://www.trendhunter.com/trends/dandy-del-mar.md) - [Vintage-Inspired Swimwear Drops](https://www.trendhunter.com/trends/reformations-second-swim-drop.md) - [Enchanting Mediterranean Swim Collections](https://www.trendhunter.com/trends/casa-del-sol-collection.md) - [Stylish Beach-Ready Swimwear](https://www.trendhunter.com/trends/new-swim-collection.md) - [Summery Bikini Drops](https://www.trendhunter.com/trends/frankies-bikinis-spring-2024.md)