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# Kid-Drawn Stuffed Toys
Ikea's 'Sagoskatt' Toys are Replicas of Real Kids' Drawings

By Joey Haar | Published 2016-10-17 | Life-Stages
Source: Trend Hunter, https://www.trendhunter.com/trends/sagoskatt
References: [fastcodesign](https://www.fastcodesign.com/3064657/wanted/ikea-lets-kids-design-its-new-toys-and-theyre-delightful) & [ikea](http://www.ikea.com/ca/en/catalog/products/00307811/)

Ikea's new 'Sagoskatt' collection features the work of some of the world's most creative and uninhibited designers: children. But rather than a set of lamps or chairs like other Ikea products, Sagoskatt is a collection of stuffed toys, making its childish inspiration a more fitting one.

The Sagoskatt line consists of 10 stuffed toys, each of which is a spitting image of drawings submitted by kids from around the world. To get the drawings, Ikea invited any and all kids to enter submissions, resulting in a total pool of over 52,000 drawings. From these, Ikea selected the 10 that now make up Sagoskatt.

A portion of the sales from the Sagoskatt toys will be donated to the [Ikea Foundation](https://www.trendhunter.com/trends/ikea-sandlpare), a charity for the benefit of children that's administered by the [Swedish flat-pack furniture retailer](https://www.trendhunter.com/trends/ikea-revealed).

## Trend Insights (Trend Hunter)

- Score: 5.5/10
- Popularity: 77% | Activity: 80% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Alpha
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Toys](https://www.trendhunter.com/toys)

## Key Themes

### Key Themes Behind This Trend

- **Crowdsourced Design:** Exploring the potential of involving customers or specific target groups in the design process can lead to unique and innovative product offerings.
- **Personalized Products:** Creating customizable products based on customer input, such as replicating children's drawings, can provide a personalized and meaningful experience for consumers.
- **Social Good Partnerships:** Collaborating with charitable organizations and incorporating a social impact element into product sales can create a positive brand image and contribute to meaningful causes.

### Where This Applies

- **Toy Manufacturing:** The toy industry can benefit from implementing crowdsourcing methods to involve children and create unique and engaging products.
- **Home Furnishings:** The home furnishings industry can explore the concept of personalized products, such as incorporating children's artwork into furniture designs.
- **Charitable Organizations:** Charitable organizations can form partnerships with retail brands to create innovative product lines that support their causes and engage consumers.

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