# Cute Climatic Canisters Saggezza Chocolate Packaging is Decked with Wonderfully Weathered Images By Amelia Roblin | Published 2012-01-06 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/saggezza-chocolate-packaging References: [packagingoftheworld](http://www.packagingoftheworld.com/2012/01/saggezza-student-work.html) & [behance.net](http://www.behance.net/gallery/Saggezza-Chocolate/2730609) In developing a brand's visual identity there is ample opportunity to get truly artistic. Saggezza Chocolate packaging disappointingly demonstrates one of too few endeavors to infuse product wrappings with aesthetic delight. The logo for the line of cocoa treats is consistent, distinctive and charming, but it is not the defining feature of these twee canisters. Designer Faisal Alrabeah has decorated each label in its entirety to establish enchanting scenes in nature through a cute cartoony style. Rolling green hills, rust-colored fields, bushy trees and fluffy clouds are enjoyed by adorable birds and snowmen. The illustrations even reference the contents of Saggezza Chocolate packaging quite subtly, as the darkness of the weather indicates the intensity of the treats inside. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 47% | Activity: 41% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Artistic Packaging:** Opportunity for brands to infuse product wrappings with aesthetic delight. - **Cute Cartoony Style:** Use of adorable illustrations to create enchanting scenes in nature. - **Subtle Content Reference:** Incorporating weather illustrations to indicate the intensity of the chocolate treats inside. ### Who This Affects Most - **Food and Beverage:** Brands in the food and beverage industry can leverage artistic packaging to create a memorable and delightful customer experience. - **Design and Marketing:** Design and marketing agencies have an opportunity to explore cute cartoony style packaging as a way to differentiate their clients' products. - **Confectionery:** Confectionery companies can consider using subtle content reference in their packaging to add a playful and unique element to their products. ## Related on Trend Hunter - [Stylish Artistic Christmas Chocolates](https://www.trendhunter.com/trends/after-eight-the-design-edition-by-walala.md) - [AI-Powered Gelato Packaging](https://www.trendhunter.com/trends/sweet-cheeks-1.md) - [Adult-Targeted Milk Chocolates](https://www.trendhunter.com/trends/gnaw-chocolate-bar.md) - [Food Packaging Refreshes](https://www.trendhunter.com/trends/higgidy-1.md) - [Emoji-Covered Candy Packaging](https://www.trendhunter.com/trends/family-focused-pack-design.md) - [Re-Designed Holiday Tins](https://www.trendhunter.com/trends/neoms-reimagined-packaging.md) - [Playful Coffee Packaging](https://www.trendhunter.com/trends/sunday-coffee-project.md) - [Contemporary Tea Packaging](https://www.trendhunter.com/trends/chaiboy.md) - [Wine-Infused Chocolate Packaging](https://www.trendhunter.com/trends/vine-to-bar-chocolate.md)