# Sage Organic Cotton Bedding Endy Releases New Bedding in a Calming Sage Color By Grace Mahas | Published 2023-04-13 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/sage-organic-cotton-bedding References: [endy](https://www.endy.com/products/organic-cotton-sheets?size=Queen&color=Soft+Sage)  Sage, a calming color, has become increasingly popular among Canadians updating their living spaces. [Google Canada](https://www.trendhunter.com/trends/tab-a1-plus-nxtpaper) reports that "green décor" searches have reached a three-year high. To meet the growing demand, Canadian company Endy is expanding its bedding collection with a new sage color option. Endy's sage bedding collection features [pillowcases, duvets, and bed sheets](https://www.trendhunter.com/trends/castle-home) made from hypoallergenic, machine-washable, 100% organic cotton, ensuring maximum breathability and ultra-soft comfort. Google Canada data reveals that search interest in sheets reached an all-time high in March 2023, trending upwards since June 2021. Sage sheets have been particularly popular in Nova Scotia, followed by Alberta and Saskatchewan. Additionally, searches for "[Endy Sleep](https://www.trendhunter.com/trends/endy-bedroom-collection)" have spiked by 5,000% in the past year in Canada. “Our bedrooms can act as a personal oasis, and we want to offer our customers new colour options to ensure they can make their spaces look and feel warm and inviting,” says Alexandra Voyevodina-Wang, President and GM, Endy. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 53% | Activity: 69% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Home](https://www.trendhunter.com/home) ## Key Themes ### What Makes This Trend Stand Out - **Sage Bedding:** The rise of interest in sage-colored bedding is an opportunity for companies to explore expanding their bedding product lines to include this color trend. - **Green Decor:** The increase in green decor searches provides companies with an opportunity to create innovative designs that cater to eco-conscious consumers. - **Organic Cotton Bedding:** There is a growing demand for hypoallergenic, organic cotton bedding, providing companies an opportunity to create disruptive and sustainable products to meet this demand. ### Sectors Adopting This - **Bedding Industry:** With the rising interest in sage-colored bedding, companies in the bedding industry can consider offering more color options to meet the needs of customers. - **Home Decor Industry:** As green decor searches reach a three-year high, companies in the home decor industry can consider incorporating more sustainable and eco-friendly design elements into their products. - **Organic Cotton Industry:** The growing demand for organic cotton bedding presents an opportunity for companies in the organic cotton industry to expand their offerings and meet consumer needs. ## Related on Trend Hunter - [Ultra-Soft Cotton Bedding](https://www.trendhunter.com/trends/hommey.md) - [Climate-Friendly Premium Bedding](https://www.trendhunter.com/trends/sustainable-luxury-bedding.md) - [Temperature-Regulating Performance Sheets](https://www.trendhunter.com/trends/dark-teal-shade.md) - [Refreshing Mint-Infused Bed Sheets](https://www.trendhunter.com/trends/mynt-lab.md) - [High-Quality Bamboo Bedding Capsules](https://www.trendhunter.com/trends/bamboo-bedding.md) - [Luxe Cotton Sheet Sets](https://www.trendhunter.com/trends/gentlesoft-organic-cotton-sheet-set.md) - [Luxurious Linen Bed Bundles](https://www.trendhunter.com/trends/linen-bed-bundle.md) - [Extremely Soft Bed Sheets](https://www.trendhunter.com/trends/soft-bed-sheet.md) - [Elegant Sage Green Luggage](https://www.trendhunter.com/trends/sage-green-limited-edition-collection.md)