# Tech-Powered Food Safety Initiatives Canomiks Validates the Safety of Botanical Ingredients By Kalin Ned | Published 2024-12-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/safety-of-botanical-ingredients References: [nosh](https://www.nosh.com/pr/2024/11/22/canomiks-is-the-first-technology-company-to-use-genomics-and-ai-to-validate-test-and-certify-the-biological-efficacy-and-safety-of-botanical-ingredients) & [canomiks](https://www.canomiks.com/)  Canomiks is a pioneering company that uses genomics and artificial intelligence to validate and certify the biological efficacy and safety of botanical ingredients. This innovative approach addresses a significant gap in the wellness industry, where verifying the functional claims of botanical products has traditionally been a challenge. By leveraging advanced genomics and [AI technology](https://www.trendhunter.com/trends/hormel-foods), Canomiks offers two primary services — validating the efficacy and safety of botanical ingredients and creating scientifically-backed evidence for wellness products in the food, beverage, dietary supplement, and skincare industries. The company’s proprietary CanTRUST™ certification provides manufacturers with a seal of approval that enhances product credibility. This certification assures consumers that the products they purchase meet rigorous scientific standards and this may work to bolster trust in the brand. For smaller companies, Canomiks offers an affordable solution to achieve high-quality ingredient testing and certification, something that was once limited to larger firms with extensive research capabilities. Image Credit: Canomiks ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 19% | Activity: 16% | Freshness: 31% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **AI-integrated Genomic Validation:** The integration of AI and genomics to authenticate botanical ingredients is paving the way for more precise and reliable product certifications. - **Affordable Biotechnology Solutions:** Providing cost-effective genomic testing allows smaller companies to compete by offering products with assured safety and efficacy. - **Science-backed Wellness Products:** The use of scientific evidence to support the functional claims of wellness products enhances consumer trust and sets higher industry standards. ### Industries Being Reshaped - **Food and Beverage:** Incorporating validated botanical ingredients into food and beverages can greatly increase consumer confidence in product safety and health benefits. - **Dietary Supplements:** Genomically certified dietary supplements provide customers with trusted, effective options in an increasingly saturated market. - **Skincare:** The skincare industry stands to benefit from scientifically-backed claims, offering products that are certified for both efficacy and safety. ## Related on Trend Hunter - [AI Ingredient Resource Databases](https://www.trendhunter.com/trends/turing-labs-inc.md) - [AI-Powered Food Validators](https://www.trendhunter.com/trends/aigenerated-food-content.md) - [Smart Ingredient Analysis](https://www.trendhunter.com/trends/pom.md) - [AI Microbiome Testing Kits](https://www.trendhunter.com/trends/hellobiome.md) - [Mycelium-Based Meatless Products](https://www.trendhunter.com/trends/meati-foods-animal-free-meat.md) - [AI-Powered Gut Analyses](https://www.trendhunter.com/trends/genofax.md) - [Beverage-Focused Molecular Testing Systems](https://www.trendhunter.com/trends/molecular-testing.md) - [AI-Backed Supplement Development](https://www.trendhunter.com/trends/biomdrin.md) - [Botanical Extract Manufacturing Technologies](https://www.trendhunter.com/trends/smartek-by-nektium.md)