# Hilarious Metro Safety Ads The UP Express 'Safety Never Stops' Campaign Honors Unexpected Heroes By Grace Mahas | Published 2020-10-16 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/safety-never-stops References: [youtube](https://www.youtube.com/watch?v=ulaCNJv5TgI) & [bbdo](http://bbdo.ca) UP Express recently enlisted the help of [BBDO](https://www.trendhunter.com/trends/accessible-customer-service) creative industry to launch a new campaign "[honoring unexpected heroes](https://www.trendhunter.com/trends/hockey-heroes)" called Safety Never Stops. The Safety Never Stops campaign seeks to "deliver on not just awareness, but assurance in UP Express. The... platform has even informed safety actions and communications throughout the Metrolinx organization." The campaign includes [three hilarious videos](https://www.trendhunter.com/trends/seat-blocker) that showcase the new measures being taken in amid the "new normal" as "an ode to the unknown heroes of cleanliness and safety at UP Express." The spots include 'Face Coverings,' 'Enhanced Cleaning,' and Everything We're Doing.' During a confusing time, brands that reassure and prioritize consumers will win consumer loyalty and brand awareness in the long run. Image Credit: Metrolinx ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 13% | Activity: 51% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### Key Themes Behind This Trend - **Reassurance Marketing:** Opportunity for brands to prioritize consumer safety and reassure consumers during uncertain times. - **Humorous Advertising:** Opportunity to use humor to engage and entertain consumers while delivering important safety messages. - **New Normal Measures:** Opportunity for brands to highlight and promote new safety measures implemented in response to the pandemic. ### Where This Applies - **Transportation:** Transportation industry can enhance safety measures and reassure passengers through creative advertising campaigns. - **Advertising:** Advertising industry can capitalize on the trend of using humor to deliver important safety messages and engage audiences. - **Cleaning and Sanitation:** Cleaning and sanitation industry can promote their products and services as essential to maintaining cleanliness and safety during the pandemic. ## Related on Trend Hunter - [Telenovela-Inspired Safety Videos](https://www.trendhunter.com/trends/philippine-airlines.md) - [Irreverent Ethical Soap Campaigns](https://www.trendhunter.com/trends/pure-rush-soap.md) - [Limited-Edition Rail Safety Beers](https://www.trendhunter.com/trends/rail-safety.md) - [Timely Delivery-Centric Billboards](https://www.trendhunter.com/trends/pizza-pizza-4.md) - [Winter Driving Campaigns](https://www.trendhunter.com/trends/uncommon-winter-campaign.md) - [Car Safety-Promoting PSAs](https://www.trendhunter.com/trends/never-happens-campaign.md) - [Humorous Fun-Forward Ads](https://www.trendhunter.com/trends/six-flags.md) - [Aviation Safety Campaigns](https://www.trendhunter.com/trends/pal-safetynovela.md) - [Health Network Brand Campaigns](https://www.trendhunter.com/trends/uhnited.md)