# Sensual Sweat-Soaked Photography The 'Safety Last' Editorial is Smooth, Suave and Romantic By | Published 2013-07-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/safety-last References: [fashioncopious.typepad](http://fashioncopious.typepad.com/fashioncopious/2013/07/safety-last-tess-hellfeuer-jeremy-matos-by-michael-avedon-for-dazed-confused-august-2013-editorial.html) & [dazeddigital](http://www.dazeddigital.com/search?q=hellfeuer) The latest editorial for Dazed and Confused Magazine, titled 'Safety Last,' is a free-spirited demonstration of sensual photography that simultaneously showcases [avant-garde fashion](https://www.trendhunter.com/trends/dirty-looks) while telling a [steamy and romantic tale](https://www.trendhunter.com/trends/salute-the-detail). Starring two models, Tess Hellfeuer and Jeremy Matos, 'Safety Last' depicts a young couple clinging to each other while glistening with what appears to be sweat. This animalistic atmosphere is offset by the cultured and haute-couture ensembles worn by both Hellfeuer and Matos. Hellfeuer wears everything from chic black fishnets to a sleek white leotard, to a leather miniskirt covered with chains. Each of these garments has a certain [punk rock attitude](https://www.trendhunter.com/trends/songs-of-siren) that adds a bit of rebellion to this photo shoot, complementing the models' steamy relationship perfectly. With this editorial, Dazed and Confused has demonstrated that editorials can be used to break down barriers and defy conventions, while still representing brands and garments in a positive light. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 53% | Activity: 49% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Why This Trend Is Growing - **Sensual Photography:** Explore the trend of sensual photography that portrays steamy and romantic narratives, pushing the boundaries of traditional fashion editorials. - **Avant-garde Fashion:** Discover how avant-garde fashion can be showcased in editorial photography, combining rebellious punk rock elements with haute-couture ensembles. - **Breaking Conventions:** Learn how editorials can break down barriers and defy conventions, creating unique and captivating visual narratives while still promoting brands and garments. ### Industries Being Reshaped - **Fashion Photography:** Fashion photographers can explore the trend of sensual photography techniques and storytelling to create innovative editorials. - **Fashion Retail:** Fashion retailers have the opportunity to collaborate with avant-garde fashion designers to create unique and rebellious collections that blend haute-couture with an edgy punk rock aesthetic. - **Magazine Publishing:** Magazine publishers can embrace the trend of breaking conventions in editorials to engage readers and challenge traditional editorial standards, attracting a wider audience. ## Related on Trend Hunter - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Naughty Holiday Campaigns](https://www.trendhunter.com/trends/diesels-xxxmas.md) - [Provocative Fall Fragrances](https://www.trendhunter.com/trends/borntostandout-fall-2024.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Unapologetic Lingerie Campaigns](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md)