# Dynamic Hand Tattoo Ads Yeling's Ads for Safety Gloves Show the Kinds of Strength They Lend By Laura McQuarrie | Published 2014-06-08 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/safety-gloves References: [coloribus](http://www.coloribus.com/adsarchive/prints/yeling-safety-gloves-supergirl-19361305/resizes/1024/) Safety gloves are one of those products that are absolutely essential to certain tasks, but not one of the most exciting products to advertise. However, if there was ever a fun and dynamic ad for a pair of safety gloves, this is it. The ad for Yeling gloves was created by Brazil's Filadelfia agency and there isn't actually a glove in sight. Instead, the multi-part print ad series dresses up hands with wrist tattoos that communicate that the ordinary hands have suddenly been given formidable powers. These hands suddenly have the might of either a kung fu master, a superhero or a wrestler, which is an unusual, albeit funny and memorable way to talk up hand protection. ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 99% | Activity: 97% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What Makes This Trend Stand Out - **Interactive Print Ads:** Using augmented reality and other technologies in print ads to create dynamic and engaging experiences for consumers, while promoting products and services. - **Alternative Advertising Methods:** Exploring alternative methods, such as body art and tattoos, to advertise products in a unique and memorable way, standing out from the traditional forms of advertising. - **Humorous Advertising:** Using humor in advertising to create an emotional connection with consumers, making the product more memorable, and possibly increasing brand loyalty. ### Sectors Adopting This - **Safety Equipment Industry:** Innovating new and creative ways to advertise safety products, such as gloves, that are necessary but may lack excitement or engaging advertising opportunities. - **Marketing and Advertising Industry:** Examining new and alternative advertising methods that attract and retain customers in unique ways, incorporating humor or other engaging experiences in brand promotion. - **Creative Services Industry:** Developing creative and out-of-the-box advertising campaigns that help brands stand out and create a lasting impression on consumers. ## Related on Trend Hunter - [Hyper-Local Gym Ads](https://www.trendhunter.com/trends/made-for-london-life.md) - [Animated Footwear Campaigns](https://www.trendhunter.com/trends/free-your-feet.md) - [High-Concept Brand Campaigns](https://www.trendhunter.com/trends/legitimate-you.md) - [Snacking Mishap Campaigns](https://www.trendhunter.com/trends/the-other-hand.md) - [Magnetic Hand-Holding Socks](https://www.trendhunter.com/trends/handholding-socks.md) - [Athletic Apparel Interactive Billboards](https://www.trendhunter.com/trends/shoplift-campaign.md) - [Pro-Aging Campaigns](https://www.trendhunter.com/trends/give-us-the-finger.md) - [Stay-Put Beauty Ads](https://www.trendhunter.com/trends/grippy-serum-primer.md) - [Tattoo-Covered Beer Packaging](https://www.trendhunter.com/trends/86-tattoo-limited-edition.md)