# Glow-In-The-Dark Bedding Glow Away Redefines Comfort with Illuminated Safety Blankets By Laura McQuarrie | Published 2015-04-24 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/safety-blankets References: [gizmodiva](http://gizmodiva.com/kids/glow-away-glow-in-the-dark-duvet-cover-and-book.php) & [glowaway.co](http://www.glowaway.co/collections/frontpage/products/glow-away-lite) Second to carrying around [safety blankets](https://www.trendhunter.com/trends/hugarounds), a child's bedroom is a haven where they can feel protected from whatever goes bump in the night. As a way to help kids feel even more safe before getting a bit of shut eye, Glow Away developed a [glow-in-the-dark duvet cover](https://www.trendhunter.com/trends/glowing-relief). The Glow Away set comes with a duvet cover, a [pillowcase](https://www.trendhunter.com/trends/kid-cubes) and a story book, which introduces a character named Boo who fights monsters. The book itself was written with guidance from psychologists with the aim of lessening fear and anxiety in children. Comforting words and images from the story are reiterated on the glowing bedding, which is capable of emitting a glow in the dark after its ink has a chance to soak up light for about 30 minutes. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 65% | Activity: 75% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Why This Trend Is Growing - **Glow-in-the-dark Products:** Disruptive innovation opportunity: Develop new glow-in-the-dark products for various industries such as clothing, accessories, and home decor. - **Child Safety and Comfort:** Disruptive innovation opportunity: Create innovative products and services that promote safety and comfort for children, addressing their fears and anxieties. - **Therapeutic Storytelling:** Disruptive innovation opportunity: Explore the potential of storytelling as a therapeutic tool in various applications, including children's products, education, and mental health. ### Industries Being Reshaped - **Home Decor:** Disruptive innovation opportunity: Incorporate innovative design elements, such as glow-in-the-dark features, into home decor products to create unique and engaging experiences. - **Children's Products:** Disruptive innovation opportunity: Develop new products that prioritize child safety, comfort, and storytelling to enhance their overall well-being. - **Publishing:** Disruptive innovation opportunity: Integrate therapeutic storytelling techniques into publishing, creating books that address emotional well-being and provide comfort to readers. ## Related on Trend Hunter - [Glow-in-the-Dark Blinds](https://www.trendhunter.com/trends/glow-in-the-dark-blinds.md) - [Heroic Bedtime Toys](https://www.trendhunter.com/trends/bedtime-defenderz.md) - [Anti-Microbial Kids Bedding](https://www.trendhunter.com/trends/fabricare.md) - [Rechargeable Multicolored Dinosaur Lights](https://www.trendhunter.com/trends/globe-electric.md) - [Children's Wearable Blankets](https://www.trendhunter.com/trends/super-blanky.md) - [Kid-Friendly Cooling Comforters](https://www.trendhunter.com/trends/cooling-comforter.md) - [Color-Matching Night Lights](https://www.trendhunter.com/trends/angelcare-magical-dreams-lumicolor-bear.md) - [Soothing Speaker-Equipped Night Lights](https://www.trendhunter.com/trends/lullaby-talk.md) - [Reversible Dinosaur Plushies](https://www.trendhunter.com/trends/glow-in-the-dark-dinosaur-plushies.md)