# Lavender-Scented House Care Safely Household & Personal Care Offers Lavender-Infused Formulas By Elena Rahman | Published 2022-05-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/safely-household-personal-care References: [happi](https://www.happi.com/contents/view_breaking-news/2022-05-05/safely-launches-first-scent-expansion-/) & [getsafely](https://getsafely.com/)  Safely Household & Personal Care, Kris Jenner's line of home products, recently announced the launch of a new line of products. The range features lavender scents to evoke the feeling of spring within the household. The celebrity-branded collection is exclusively available at [Walmart](https://www.trendhunter.com/trends/osana-naturals) stores across the United States as well as online. Kris Jenner is taping into the wellness industry with various new [lavender-scented formulas](https://www.trendhunter.com/trends/lavanila-vanilla-lavender-healthy-hair-body-mist), dubbed the Calm line. The new range includes a hand soap, dish soap, universal cleaner, [everyday laundry detergent](https://www.trendhunter.com/trends/himalayan-cashmere-laundry-sauce), and other useful household products. The new line mark's the brand's first scent expansion. It features notes of lavender, coconut milk, and lemon. Additionally, some middle notes include tonka, heliotrope, and rose, with base notes of warm vanilla. Image Credit: Safely Household & Personal Care ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 19% | Activity: 59% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### Why This Trend Is Growing - **Lavender-scented Products:** Opportunities for developing new variations of lavender-scented household and personal care products. - **Wellness-inspired Home Products:** Potential for creating more health and wellness-focused home products by incorporating soothing scents like lavender. - **Celebrity-branded Home Care:** Opportunities to collaborate with high-profile individuals to develop exclusive lines of household and personal care items. ### Industries Being Reshaped - **Household Cleaning Products:** Innovative ways to incorporate calming scents to differentiate household cleaning products, targeting the growing interest in wellness-inspired home care. - **Personal Care:** Opportunities to develop new scent variations for personal care items like body washes, shampoos, or perfumes that are wellness-focused. - **Retail:** Potential for retailers to partner with high-profile celebrities to offer exclusive signature scents in their stores. ## Related on Trend Hunter - [Aromatic Plant-Powered Cleaning Products](https://www.trendhunter.com/trends/safely-universal-cleaner.md) - [Luxe Minimalist Home Cleaners](https://www.trendhunter.com/trends/the-laundress-1.md) - [Lavender-Inspired Disinfectant Ranges](https://www.trendhunter.com/trends/lavender-cotton.md) - [Curated Home Care Collections](https://www.trendhunter.com/trends/cashmere-kiss.md) - [Premium Home Care Rebrands](https://www.trendhunter.com/trends/the-laundress-relaunch.md) - [Gingerbread-Scented Cleaning Products](https://www.trendhunter.com/trends/mrs-meyers-holiday-collection.md) - [Lavender-Inspired Home Product Bundles](https://www.trendhunter.com/trends/love-your-home.md) - [Luxurious Home Beauty Care](https://www.trendhunter.com/trends/homecourt-collection.md) - [Mindful Luxury Detergents](https://www.trendhunter.com/trends/kair.md)