# Bursting Bladder Ads This Safe4u Spray Campaign Markets a Product for a Clean Public Pee By Amelia Roblin | Published 2011-06-05 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/safe4u-spray-campaign References: [adsoftheworld](http://adsoftheworld.com/media/print/safe4u_to_pee_or_not_to_pee) Using public restrooms aren't the idea option, but when you're bladder is bursting, the Safe4u Spray campaign suggests a way to improve the experience as far as sanitation is concerned. Although plenty of experiments show that the kitchen counter is often home to more bacteria than a toilet seat, the statement cannot be extended to [communal facilities](https://www.trendhunter.com/trends/home-toilet). The germaphobe will be happy to discover this [lipstick-sized canister of antiseptic spray](https://www.trendhunter.com/trends/satu-laboratory-1) with which she can apply to the porcelain throne before use. In Our Time Australia developed this large print advertisement under the direction of Grant Booker. The image portrayed features a woman clearly desperate to relieve herself, enacting a situation all too familiar to women, and people in general. It is in scenarios like the one described in the Safe4u Spray campaign when a [portable anti-bacterial product](https://www.trendhunter.com/trends/germ-zone) is just what someone needs. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 70% | Activity: 79% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What's Driving This Trend - **Sanitizing Products for Public Restrooms:** Opportunity for companies to create innovative portable antibacterial products for public restrooms. - **Marketing Products for Unpleasant Experiences:** Opportunity for companies to market products that make unpleasant experiences more bearable. - **Empowering Personal Hygiene Practice:** Opportunity for companies to create personal hygiene products that empower people to take control of their personal hygiene. ### Who This Affects Most - **Personal Hygiene Products:** The personal hygiene industry can innovate with antibacterial products for public restrooms. - **Advertising Industry:** Creative ads can bring innovative products, such as Safe4u Spray, to people's attention. - **Outdoor Retail Industry:** Companies in the outdoor retail industry can market portable antibacterial products as essential items for outdoor activities. ## Related on Trend Hunter - [Cheeky Adult Wipe Campaigns](https://www.trendhunter.com/trends/goodwipes-launched.md) - [Health-Supporting Female Plumbers](https://www.trendhunter.com/trends/world-continence-week.md) - [NFC-Activated Bathroom Sprays](https://www.trendhunter.com/trends/pocket-sprayer.md) - [Sniffable Deodorant Billboards](https://www.trendhunter.com/trends/deodorant-billboard.md) - [Waterless Body Cleansers](https://www.trendhunter.com/trends/pristine.md) - [Public Bathroom Location Apps](https://www.trendhunter.com/trends/the-bathroom-app.md) - [Public Hygiene Campaigns](https://www.trendhunter.com/trends/clean-bathroom-global-challenge.md) - [Convenient Spray Foam Cleaners](https://www.trendhunter.com/trends/domestos-power-foam.md) - [Social Home Cleaning Campaigns](https://www.trendhunter.com/trends/clr-brands-so-clean-so-hot.md)