# Drive-Thru Halloween Experiences HAUNTOWEEN LA Provides Shares a Safe Trick-or-Treating Event By Laura McQuarrie | Published 2020-10-22 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/safe-trick-or-treating References: [prnewswire](https://www.prnewswire.com/news-releases/hauntoween-la-has-opened-301156234.html) & [hauntoweenla](https://www.hauntoweenla.com/) Although families are being encouraged to avoid traditional trick-or-treating this year, there are safe [trick-or-treating alternatives](https://www.trendhunter.com/trends/kids-pack) that are popping up in place of regular rituals. HAUNTOWEEN LA is a family-friendly adventure that takes the form of a drive-thru experience that unfolds over the course of a two-street, built-out neighborhood. As families drive through HAUNTOWEEN LA, they will encounter costumed and masked actors who will share treats in a safe way. It's estimated that 25,000 vehicles will drive through HAUNTOWEEN LA this year and families will be treated to products from partners like [Butterfinger](https://www.trendhunter.com/trends/31-days-of-halloween) and [Sun-Maid](https://www.trendhunter.com/trends/themed-haunted-house). As celebrations for the rest of the year will also look different, Experiential Supply Founder & Chief Experience Officer Jasen Smith remarks that: "We're thinking of creating a holiday season experience that would showcase all religions and beliefs with a snow-kissed holiday overlay." Image Credit: Experiential Supply Co ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 70% | Activity: 77% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Why This Trend Is Growing - **Safe Trick-or-treating Alternatives:** The rise of drive-thru Halloween experiences like HAUNTOWEEN LA presents opportunities for businesses to create safe alternatives to traditional trick-or-treating. - **Experiential Drive-thru Events:** The success of HAUNTOWEEN LA demonstrates the potential for businesses to pivot towards drive-thru experiences, providing a unique and safe way for customers to engage with their brands. - **Hybrid Virtual-physical Experiences:** Combining physical and virtual elements like the snow-kissed holiday overlay mentioned by Experiential Supply Founder Jasen Smith can offer disruptive innovation opportunities for businesses to create memorable experiences during the holiday season. ### Industries Being Reshaped - **Event Planning and Production:** The rise of drive-thru Halloween experiences and the potential for hybrid virtual-physical experiences present disruptive innovation opportunities for event planning and production companies to create new and innovative experiences for customers. - **Food and Beverage:** Partnering with drive-thru experiences like HAUNTOWEEN LA and providing products along the route gives food and beverage companies the opportunity to reach a large audience and engage with customers in a unique way. - **Marketing and Advertising:** Creating advertising campaigns and strategies around safe trick-or-treating alternatives and drive-thru experiences can help marketing and advertising agencies capitalize on the growing trend and offer innovative solutions to their clients. ## Related on Trend Hunter - [Thematic Large-Scale Light Installations](https://www.trendhunter.com/trends/spooky-at-illumi.md) - [Drive Through Holiday Activities](https://www.trendhunter.com/trends/snow-magic.md) - [Halloween-Themed Bowling Events](https://www.trendhunter.com/trends/halloween-boowling-spooktacular.md) - [Family-Friendly Halloween Essentials](https://www.trendhunter.com/trends/oriental-trading.md) - [Allergy-Friendly Halloween Treats](https://www.trendhunter.com/trends/allergyfriendly-halloween-treats.md) - [Seasonal Halloween Marketing Promotions](https://www.trendhunter.com/trends/welchs-fruit-snacks-1.md) - [Immersive Halloween-Themed VR Experiences](https://www.trendhunter.com/trends/zero-latency-vr.md) - [Trick-or-Treating QSR Offers](https://www.trendhunter.com/trends/kids-pack.md) - [Customizable Halloween-Themed Treat Boxes](https://www.trendhunter.com/trends/halloweenthemed-treat-box.md)