# Distancing Bar Apps 230 Fifth Rooftop Bar's ApproachNow Supports Safe Socialization By Laura McQuarrie | Published 2020-07-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/safe-socialization References: [prnewswire](https://www.prnewswire.com/news-releases/230-fifth-launches-social-distancing-app-for-customers-to-engage-in-bars--restaurants-301087472.html) & [230-fifth](http://www.230-fifth.com) Dating in 2020 looks a lot different than years prior, as spontaneous meetings are much less likely to occur and many people are [going online for safe socialization](https://www.trendhunter.com/trends/strangely). When popular social venues reopen, there will also be also different experiences around entering someone else's personal space. One bar in New York City is responding to changing times with a new [social distance friendly platform](https://www.trendhunter.com/trends/introvrs-social-app) called ApproachNow that helps patrons navigate the new normal of inviting someone into their personal circle. Through the platform, all users on the premises will be able to communicate with one another via a public forum and will be encouraged to meet and mingle while observing socially responsible distances. 230 Fifth Rooftop Bar sees ApproachNow as an opportunity to offer a "virtual approach to the always nerve-racking first interaction." Image Credit: @timelapse_travels ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 33% | Activity: 20% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Safe Socialization:** Opportunity for platforms that enable virtual socialization while maintaining social distancing. - **Personal Space Navigation:** Opportunity for technologies that help individuals navigate social interactions and personal boundaries. - **Social Venue Transformation:** Opportunity for businesses to adapt to changing times by implementing new platforms and experiences. ### Industries Being Reshaped - **Social Networking:** Platforms that facilitate safe social interaction and connection. - **Technology:** Innovations in personal space navigation technologies and solutions. - **Hospitality:** Bars and venues that adopt new platforms and experiences for safe socialization. ## Related on Trend Hunter - [Dating-Style Bar Discovery Platforms](https://www.trendhunter.com/trends/bar-dating.md) - [Music-Forward Dating App Events](https://www.trendhunter.com/trends/new-dating-app-cerca.md) - [Real-Life Connection Platforms](https://www.trendhunter.com/trends/offlinery.md) - [Offline Dating Experiences](https://www.trendhunter.com/trends/offline-dating-experiences.md) - [Restaurant-Collaborating Dating Apps](https://www.trendhunter.com/trends/frome-dating-app.md) - [Personalized Digital Dating Rooms](https://www.trendhunter.com/trends/virtual-spaces-for-singles.md) - [In-Person Connection Apps](https://www.trendhunter.com/trends/connection-app.md) - [Hybrid Dating Apps](https://www.trendhunter.com/trends/when-we-first.md) - [Real-World Connection Apps](https://www.trendhunter.com/trends/dayone-irl-dating-app.md)