# Safety-Focused Race League Features NASCAR Taps Artificial Intelligence to Ensure a Safe Race By Kalin Ned | Published 2020-01-13 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/safe-race References: [emerj](https://emerj.com/ai-sector-overviews/artificial-intelligence-in-sports/) & [blogs.nvidia](https://blogs.nvidia.com/blog/2017/05/18/nascar-safety/) The safe race is one of the top priorities for world-renowned [NASCAR](https://www.trendhunter.com/trends/enascar-college). Yet, due to the affiliation of the sport with adrenaline and fast cars, the [US](https://www.trendhunter.com/trends/slate-pickup) league has "experienced an average of more than one death annually since 1950." Deep learning technology is now being employed in this ecosystem to help create a safer environment for the drivers and their teams. [Argo AI/Ford Motor Company](https://www.trendhunter.com/trends/volkswagen-and-mobileye) is relentlessly working and advancing in the training of a deep learning algorithm that will contribute massively to a safer race. Through artificial intelligence, teams will be efficient in the identification of a car -- a task that proves to be difficult as the vehicles are often changing in their aesthetic make-up from race to race and are also moving at high speed. This efficiency will allow the racing team the "ability to quickly identify and access a car that is experiencing a malfunction during a race." Image Credit: NVIDIA’s company blog ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 14% | Activity: 14% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Deep Learning Technology in Racing:** Utilizing deep learning technology in racing can help create a safer environment for drivers and teams. - **Artificial Intelligence for Car Identification:** Developing artificial intelligence systems for efficient car identification can help racing teams quickly address malfunctions during races. - **Enhanced Safety Measures in Motorsports:** Implementing advanced safety measures, such as deep learning algorithms, can significantly reduce the number of fatalities in motorsports. ### Industries Being Reshaped - **Automotive:** The automotive industry can benefit from integrating deep learning technology to enhance safety features in racing and regular vehicles. - **Artificial Intelligence:** The artificial intelligence industry has opportunities to develop efficient algorithms for car identification in the racing sector. - **Motorsports:** The motorsports industry can leverage innovative safety measures like deep learning technology to ensure safer races and protect drivers. ## Related on Trend Hunter - [AI-Powered Steering Systems](https://www.trendhunter.com/trends/aipowered-steering-system.md) - [AI-Powered Racing Systems](https://www.trendhunter.com/trends/ai-powered-racing.md) - [AI-Designed Drift Sequences](https://www.trendhunter.com/trends/gr-supra.md) - [Autonomous Tandem Drift Sequences](https://www.trendhunter.com/trends/tandem-drift-sequence.md) - [Car Race-Focused Mobile Apps](https://www.trendhunter.com/trends/formula-1-fans.md) - [AI Hardware-Powered Partnerships](https://www.trendhunter.com/trends/mclaren-racing.md) - [Next-Generation Race Car Concepts](https://www.trendhunter.com/trends/nextgeneration-race-car-concept.md) - [AI-Powered Driving Apps](https://www.trendhunter.com/trends/aipowered-driving-app.md) - [Intuition-Inspired Robot Safety Technologies](https://www.trendhunter.com/trends/predictive-safety-engine.md)