# Drowsy Driving Ads BBDO Promotes Safe Driving With These Thought-Provoking Prints By Kamal Musharbash | Published 2010-09-29 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/safe-driving References: [adpunch.org](http://www.adpunch.org/entry/don-t-drive-sleepy-project/) [BBDO's](https://www.trendhunter.com/trends/couch-counseling) latest advertising campaign is a truly emotional topic regarding safe driving. Made for Thailand's ThaiHealth, this simple yet efficient campaign presents the dangers of driving sleepy, noting that "Sleepiness is stronger than you." The effects of driving sleepy consequent in accidents and sometimes death. In hopes to highlight safe driving, ThaiHealth is looking to connect emotionally with the audience with its 'Don't Drive Sleepy Project.' It is a creative and productive way to generate a good following for a very sensitive topic. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 58% | Activity: 71% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### What Makes This Trend Stand Out - **Emotional Advertising:** Opportunities for creating thought-provoking campaigns that connect with audiences on an emotional level and raise awareness of important issues, such as safe driving. - **Driver Safety:** The growing emphasis on promoting safe driving practices and the development of innovative solutions to combat drowsy driving and reduce accidents. - **Public Health Campaigns:** The increasing focus on leveraging advertising and creative messaging to address critical public health issues and encourage behavior change. ### Sectors Adopting This - **Advertising:** The advertising industry has an opportunity to create impactful campaigns that educate and engage audiences on important issues, such as safe driving and public health. - **Automotive:** The automotive industry can explore new technologies and safety features to combat drowsy driving and enhance driver safety. - **Healthcare:** The healthcare industry can collaborate with advertising agencies and organizations to create effective public health campaigns that promote safe driving practices and raise awareness about the risks of drowsy driving. ## Related on Trend Hunter - [Sober Driving Beer Campaigns](https://www.trendhunter.com/trends/when-you-drive-never-drink-1.md) - [Distracted Driving Awareness Videos](https://www.trendhunter.com/trends/project-yellow-lights-love-story.md) - [Sleep Poverty Awareness Campaigns](https://www.trendhunter.com/trends/sleepless-lamp.md) - [Vibrant Retro Transport Campaigns](https://www.trendhunter.com/trends/public-transport-safety.md) - [Responsible Alcohol Consumption Campaigns](https://www.trendhunter.com/trends/call-it-a-night.md) - [Calmly Dimmed Billboard Campaigns](https://www.trendhunter.com/trends/decaf-billboard.md) - [Household Expense Ads](https://www.trendhunter.com/trends/what-ai-can-save.md) - [Time-Specific Marketing Campaigns](https://www.trendhunter.com/trends/u-up-campaign.md) - [Adventurous Roadtrip Retail Campaigns](https://www.trendhunter.com/trends/pilot-flying-j-see-you-out-here.md)