# Grim Reaper Photobombs This Safe Driving Campaign Shows What Happens When You Selfie & Drive By Laura McQuarrie | Published 2014-08-14 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/safe-driving-campaign References: [adeevee](http://www.adeevee.com/2014/08/turkish-traffic-safety-association-dont-selfie-and-drive-online/) To show just how dangerous it is to post a #carselfie, the Turkish Traffic Safety Association staged a safe driving campaign on [Instagram](https://www.trendhunter.com/trends/koda-hijacks-competitors). The social campaign involved collecting the photos of anyone who had taken a picture of themselves in a car and these photos were then manipulated to include an unwelcome passenger in the back seat—a grim reaper, ready to take the lives of anyone who gives in to the temptation of [distracted driving](https://www.trendhunter.com/trends/heinekens-latest-campaign). The images were uploaded to a dedicated account on Instagram and tagged so that the original poster would hopefully be able to take a hint. As a result, photobombing the images resulted in a lot of comments and reactions, and this stunt will hopefully be the only time a grim reaper ever needs to hang out in the backseat of a driver's car again. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 39% | Activity: 84% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Safe Driving Campaigns:** Opportunity for businesses to promote road safety using interactive campaigns - **Social Media Marketing Campaigns:** Using social media to spread awareness about risks of distracted driving - **Interactive Advertising:** Innovative ways to promote safety and prevent driving accidents ### Where This Applies - **Automotive Industry:** Companies within the automotive industry can improve their customer experience by promoting safe driving - **Marketing Industry:** Opportunity for marketing companies to help businesses run interactive campaigns on social media to promote safe driving - **Technology Industry:** Innovative ways to promote technology to prevent distracted driving and improve the overall safety for commuters ## Related on Trend Hunter - [Distracted Driving Awareness Videos](https://www.trendhunter.com/trends/project-yellow-lights-love-story.md) - [Hands-Free Driving Campaigns](https://www.trendhunter.com/trends/passenger-princess.md) - [Car Safety-Promoting PSAs](https://www.trendhunter.com/trends/never-happens-campaign.md) - [Mental Health-Supporting Campaigns](https://www.trendhunter.com/trends/the-last-photo.md) - [Eerie Film-Inspired Apps](https://www.trendhunter.com/trends/afterlife-generator.md) - [Distorted Burger Campaigns](https://www.trendhunter.com/trends/ailloween.md) - [Road Safety Spirit Campaigns](https://www.trendhunter.com/trends/captain-of-the-night-campaign.md) - [Unique Auto-Racing Campaigns](https://www.trendhunter.com/trends/liquid-death-and-nascar.md) - [Sober Driving Beer Campaigns](https://www.trendhunter.com/trends/when-you-drive-never-drink-1.md)