# Clay-Clad Underwear Campaigns Modus Vivendi’s Safari Line is for the Truly Adventurous By John Ibbitson | Published 2013-10-15 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/safari-line References: [e-modusvivendi](http://e-modusvivendi.com/gbu0-prodshow/03421_safari.html) & [trendhunter](http://www.trendhunter.com/John.Ibbitson) Adding to its daring collections of men’s intimates, online boutique Modus Vivendi introduces a new range of exotic, animal-printed apparel with the launch of the brand’s Safari Line. The collection features [underwear in brief and boxer form](https://www.trendhunter.com/trends/manmade), a tank top, a [linen shirt](https://www.trendhunter.com/trends/soft-touch-by-bugatchi), and Bermuda shorts that all bear a wild, leopard print. The line also focuses on bolder cuts, contrasting details and suggestive tailoring, which can be seen in the label’s lookbook of clay-clad models, but is best observed on the e-tailer’s site. Those looking to sink their teeth into some pieces from this limited-edition collection will be ready to pounce at the Safari Line’s low prices and lower rises. With all styles in the *pride* costing less than $100.00 and showing more skin than spots, Modus Vivendi’s Safari Line is for men who can’t be tamed. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 55% | Activity: 20% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### Why This Trend Is Growing - **Exotic Animal-printed Apparel:** Opportunity for fashion and garment industries to innovate with new, bold patterns and designs in men's intimates. - **Bolder Cuts and Suggestive Tailoring:** Opportunity for designers and clothing manufacturers to experiment with unconventional cuts and tailoring in men's clothing. - **Low-cost Limited Edition Collections:** Opportunity for retail businesses to launch their own limited edition collections at affordable prices for a wider consumer base. ### Industries Being Reshaped - **Fashion:** There is an opportunity for the fashion industry to explore new, wild, and daring collections, as Modus Vivendi has done with its Safari Line. - **Garment:** The garment industry can take inspiration from the bold designs and suggestive tailoring seen in Modus Vivendi's Safari Line to create innovative men's intimates. - **Retail:** Retailers can benefit from creating their own limited edition collections featuring bold designs and unconventional cuts that are affordable for a wider range of consumers. ## Related on Trend Hunter - [Dirty-Resembling Luxe Undergarments](https://www.trendhunter.com/trends/dirty-willy-underwear.md) - [3D Contouring Boxers](https://www.trendhunter.com/trends/manmades-the-boxer-brief.md) - [Bold Statement Boxers](https://www.trendhunter.com/trends/royalty-boxer-briefs.md) - [Dessert-Hued Underwear Ranges](https://www.trendhunter.com/trends/stripe-stare-chocolate-collection.md) - [Provocative Fall Fragrances](https://www.trendhunter.com/trends/borntostandout-fall-2024.md) - [Inaugural Men's Essentials Lines](https://www.trendhunter.com/trends/mens-essentials.md) - [Valentine's-Inspired Period Panties](https://www.trendhunter.com/trends/modibodi.md) - [Velvety Soft Mens Undergarments](https://www.trendhunter.com/trends/skims-men.md) - [Mens Underwear Bundles](https://www.trendhunter.com/trends/manmade.md)