# Wheat Field Couture Gant Takes Their Fashion Into The Wild in S/S 2009 Campaign By mediterranean | Published 2009-01-29 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/safari-gant-spring-summer-2009-ads References: [homotography.blogspot](http://homotography.blogspot.com/2009/01/chad-white-gant-morten-bjarnhof.html) & [gant](http://www.gant.com) In addition to their [wet swimming-pool and beach themed ads](http://www.trendhunter.com/trends/gant-pool-spring-summer-2009-chad-white)for the *Preppy Pastels* and *'High Summer'* collections, Gant has released wilderness-inspired ads for their Safari collection. The ads were shot in sunny golden fields and show supermodel Chad White and another female model frolicking in the sun wearing pieces from the Safari collection. Check out more [Safari-inspired fashion](https://www.trendhunter.com/trends/wild-horizon) and photography below. **Implications** - Consumers are eager to adopt greener lifestyles and seek companies who will help them do so. Companies can obtain a green image by incorporating the environment into their advertising and making their practices eco-friendly. By adopting these business behaviors, companies will appeal to green demographics. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 37% | Activity: 42% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What Makes This Trend Stand Out - **Greener Lifestyles:** Companies can obtain a green image by incorporating the environment into their advertising and making their practices eco-friendly. - **Fashion Campaigns:** Fashion brands can create themed ad campaigns that relate to the concept of nature and wilderness. - **Safari-inspired Fashion:** Fashion designers can create collections inspired by the wilderness and safari adventures. ### Sectors Adopting This - **Fashion:** Fashion brands can incorporate nature and wilderness themes into their collections and campaigns. - **Advertising:** Advertising agencies can help fashion brands create eco-friendly and nature-inspired ad campaigns. - **Eco-friendly Products:** Companies can develop and promote eco-friendly products that align with the concept of greener lifestyles. ## Related on Trend Hunter - [Americana-Inspired Spring Fashion](https://www.trendhunter.com/trends/origin-stories-americana.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Spring-Ready Outdoor Apparel](https://www.trendhunter.com/trends/performance-articles.md) - [Outdoor Apparel Collaboration](https://www.trendhunter.com/trends/on-and-sky-high-farm-goods.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Botanically Inspired Fashion Lines](https://www.trendhunter.com/trends/burberry-x-highgrove.md) - [Modern Tailored Spring Fashion](https://www.trendhunter.com/trends/graphpaper-ss26.md)