# Luxuriously Wild Safari Camps Richard Branson Opens Up a Kenyan Retreat for the Rich and Famous By Itai Buenahora | Published 2014-04-07 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/safari-camps References: [hypebeast](http://hypebeast.com/2014/4/richard-branson-opens-mahali-mzuri-safari-camp-in-kenya) & [mahalimzuri.virgin](http://www.mahalimzuri.virgin.com/) Tech mogul and overall venture specialist Sir Richard Branson brings his fortunes to the land of Kenya with these luxuriously wild safari camps. Dubbed the Mahali Mzuri, the safari camp is comprised of 20 elevated suites, each specially designed and crafted for minimal interference with the surrounding environment and wildlife. The structures closely resemble [luxurious tents](https://www.trendhunter.com/trends/clover-studio), including amenities such as on-site infinity pools and [spa treatments](https://www.trendhunter.com/trends/kenwood-inn-spas-beyond-the-vines), as well as guided tours of the rolling plains! Branson collaborated with Kenyan architecture firm byDesign and interior furnishing experts [Real Studios](https://www.trendhunter.com/trends/ea-sports-fc-27), creating a serene and engaging getaway that houses a modest 24 people at a time. This beautiful safari camp is a stunning experience and an interactive way of visiting this wonderful country that beholds incredible wildlife and captivating scenery. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 31% | Activity: 6% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Architecture](https://www.trendhunter.com/architecture) ## Key Themes ### Why This Trend Is Growing - **Luxuriously Wild Safari Camps:** Opportunity for luxury travel companies to create immersive and sustainable safari experiences in exotic locations. - **Minimal Interference with the Surrounding Environment and Wildlife:** Potential for architecture and construction firms to develop eco-friendly and low-impact accommodations in natural settings. - **Guided Tours of the Rolling Plains:** Opportunity for adventure tourism companies to offer personalized and curated safaris with knowledgeable guides. ### Industries Being Reshaped - **Luxury Travel:** New market for high-end travel companies to cater to affluent individuals seeking unique and exclusive safari experiences. - **Architecture and Construction:** Demand for innovative and environmentally-conscious designs for safari camps that blend harmoniously with the natural surroundings. - **Adventure Tourism:** Growing sector that can capitalize on the desire for immersive wildlife experiences, offering tailor-made safari tours with expert guides. ## Related on Trend Hunter - [Luxury Safari Camps](https://www.trendhunter.com/trends/luxury-safari-camps.md) - [Mozambique-Inspired Sanctuaries](https://www.trendhunter.com/trends/kisawa-sanctuary.md) - [Luxe Tented Biophilic Resorts](https://www.trendhunter.com/trends/naviva.md) - [Luxury Adventure Travel Platforms](https://www.trendhunter.com/trends/luxury-adventure-travel.md) - [Eco-Friendly Luxury Villas](https://www.trendhunter.com/trends/land-villas.md) - [Luxury Immersive Spa Experiences](https://www.trendhunter.com/trends/kenwood-inn-spas-beyond-the-vines.md) - [Luxurious Rainforest Resorts](https://www.trendhunter.com/trends/botanika-osa-peninsula.md) - [Luxury Overlanding Vehicles](https://www.trendhunter.com/trends/redtail-skyloft-camper.md) - [Rugged Reinforced Camper Trucks](https://www.trendhunter.com/trends/krug-expedition-project-rhino.md)