# Hulk-Sized Heart Models The Saeta Estudi Roca Starts Beating Display is Monumental in Structure By Corinne Guirgis | Published 2011-05-27 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/saeta-estudi-roca-starts-beating References: [designboom](http://www.designboom.com/weblog/cat/8/view/14745/roca-starts-beating.html) & [saetaestudi.net](http://saetaestudi.net/inici/) It's weird, puzzling and oddly alluring -- The Saeta Estudi Roca Starts Beating display is certainly like no other sculpture to hit the art world as of late. Made up of 3,200 porcelain hooks, it's overwhelming in size and structure. Housed in the window space of Roca Museum in Madrid, which opened to mass audiences in 2009, the Roca Starts Beating display is a reinvention of the human heart with a strong message. The structure is a whopping 4 meters high and overtakes the gallery's entire display window as it "appears to beat with strength, providing the space with great architectonic beauty," claims DesignBoom, "This particular vision of the organ aims to show the heart behind roca's brand values." Photo Credits: [designboom](http://www.designboom.com/weblog/cat/8/view/14745/roca-starts-beating.html), [saetaestudi.net](http://saetaestudi.net/inici/) ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 39% | Activity: 16% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### What's Driving This Trend - **Monumental Art Installations:** Art installations that are monumental in size and structure to create a unique and immersive visitor experience. - **Reinvented Organ Sculptures:** Sculptures that represent human organs with a twist, using unique materials and designs to create a new perspective and meaning. - **Heart-shaped Design Trends:** A trend in design and fashion incorporating heart-shaped motifs and patterns, inspired by the human heart as a symbol of emotion and love. ### Who This Affects Most - **Museums and Galleries:** Opportunity for museums and galleries to showcase monumental art installations that attract visitors and create a unique and memorable experience. - **Art and Sculpture:** Artists and sculptors can explore reinventing traditional forms, such as human organs, to create new meaning and emotional connections with their audience. - **Fashion and Accessories:** Designers can incorporate heart-shaped motifs and patterns into their fashion and accessory collections, inspired by the human heart as a symbol of emotion and love. ## Related on Trend Hunter - [Surreal Love-Themed Sculptures](https://www.trendhunter.com/trends/joakim-ojanen.md) - [Interactive Kinetic Sculptures](https://www.trendhunter.com/trends/interactive-kinetic-sculptures.md) - [Educational Anatomy Toys](https://www.trendhunter.com/trends/giant-heart-with-hidden-cells.md) - [Colorful Educational Art Installations](https://www.trendhunter.com/trends/sparking-change.md) - [Virant Monumental Sculptures](https://www.trendhunter.com/trends/meow-wolfs-group-exhibition.md) - [Tubed Immersive Organ-Like Installations](https://www.trendhunter.com/trends/organlike-installation.md) - [Future-Facing Sculptural Installations](https://www.trendhunter.com/trends/eye-of-the-future.md) - [Gas Rig Art Installations](https://www.trendhunter.com/trends/striking-art-installation.md) - [Health Object Art Exhibitions](https://www.trendhunter.com/trends/out-of-orifice.md)