# Cult Film-Inspired Lookbooks The New SAENAI SS18 Lookbook is Inspired by 'The Doom Generation' By Amy Duong | Published 2018-03-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/saenai References: [hypebeast](https://hypebeast.com/2018/3/saenai-spring-summer-2018-lookbook) & [saenai](https://www.saenai.com/) New York-based clothing label SAENAI recently unveils a look at its Spring/Summer 2018 collection lookbook entitled 'Imaginary Boys.' The lookbook is influenced by a 1995 [cult film](https://www.trendhunter.com/trends/beetlejuice-beetlejuice1) by Gregg Araki titled The Doom Generation. The entire visual story is captured by photographer Fanny Nunn and creatively directed by DaRaun Crawford. The lookbook taps on the [local skate youth community](https://www.trendhunter.com/trends/wildest-ones-yet), specifically from Bedford Stuyvesant Brooklyn. This concept aims to evoke a more accurately depicted view from the perspective of youth culture, violence, sex, and rebellion. The SAENAI Spring/Summer 2018 collection features [casual staple pieces](https://www.trendhunter.com/trends/day-3-capsule-2) that boast a cut-and-sew technique. There is a plethora of monochromatic pieces offered, with loud statement pieces as well, such as the gradient colored jackets, the shirts that boast checker prints, and color blocking garments. Image Credit: Fanny Nunn ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 34% | Activity: 3% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What's Driving This Trend - **Cult-film-inspired Lookbooks:** Clothing labels are using cult films as inspiration for seasonal lookbooks, providing an opportunity for collaborations and creating unique marketing campaigns. - **Youth Culture Aesthetic:** Brands are tapping into local youth cultures to showcase a more authentic view of generational experiences, providing an opportunity to create products that appeal to specific target audiences. - **Statement Pieces:** Clothing collections are featuring bold statement pieces that use color blocking, gradient colors and checker prints, providing an opportunity for small-scale production of unique items that create brand recognition. ### Who This Affects Most - **Fashion:** Clothing labels are using unique one-off collaborations with artists and directors to create fresh seasonal looks that engage audiences and generate brand loyalty. - **Photography:** Photographers are being called on by fashion brands to bring their visions to life, with unique visions and aesthetics that give brands a competitive edge in their marketing. - **Skate Culture:** Clothing labels are tapping into local skate communities to create focused collections that resonate with younger demographics, providing an opportunity to make new commercial connections and develop brand loyalty. ## Related on Trend Hunter - [Cult Movies-Inspired Graphic Streetwear](https://www.trendhunter.com/trends/film-club-collection.md) - [Subculture-Themed Generational Fashion](https://www.trendhunter.com/trends/wildest-ones-yet.md) - [Scrapbook-Inspired Fall Fashion](https://www.trendhunter.com/trends/creative-class-uniform.md) - [Villain-Inspired Graphic Streetwear](https://www.trendhunter.com/trends/saint-mxxxxxx.md) - [Punk Rock-Informed Fall Fashion](https://www.trendhunter.com/trends/superculture-collection.md) - [Vintage Campus Fashion](https://www.trendhunter.com/trends/hollywood-breakfast-club.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Film-Inspired Graphic Streetwear](https://www.trendhunter.com/trends/one-on-one-collection.md) - [Cult Film-Inspired Fashion Collections](https://www.trendhunter.com/trends/beetlejuice-beetlejuice1.md)