# Chair-Sitting Memes The Famous Sad Keanu Reeves Meme is Revamped by House Beautiful Magazine By Peter Vallas | Published 2011-03-15 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/sad-keanu-reeves References: [curbed](http://curbed.com/archives/2011/03/11/keanu-reeves.php#keanu-reeves-10) & [housebeautiful](http://www.housebeautiful.com/) Anyone who is an Internet dweller or participates in online message boards will know the famous sad Keanu Reeves meme that has became an online phenomenon in the last few years. This Internet meme features famous Canadian actor Keanu Reeves eating a sandwich alone on a park bench, then photoshopped so people can place the unhappy Keanu Reeves in hilarious situations. House Beautiful Magazine took the sad Keanu Reeves meme and infused it with their latest [pink chair campaign](https://www.trendhunter.com/trends/couchmas) that placed chairs across Chicago for a weekend-long scavenger hunt. The pictures show sad Keanu Reeves photoshopped on some of the chairs that were dispersed around the city and the results were hysterical. View the gallery for the revamped hilarious meme picture series. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 79% | Activity: 83% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Internet](https://www.trendhunter.com/internet) ## Key Themes ### What's Driving This Trend - **Memevertising:** Using popular internet memes to create buzz around brands and social media campaigns. - **Experiential Marketing:** Creating unique and interactive campaigns that engage consumers in a memorable way, like the chair scavenger hunt by House Beautiful Magazine. - **User-generated Content:** Encouraging consumers to create their own versions of memes or to share photos and videos of their experiences with a brand or product. ### Who This Affects Most - **Advertising:** Incorporating memes and internet culture into advertising campaigns for a more relatable and shareable approach. - **Home Decor:** Creating unique and memorable experiences for shoppers to engage with products and make purchasing decisions like the House Beautiful Magazine's chair scavenger hunt. - **Social Media Marketing:** Leveraging popular internet memes and user-generated content to create buzz and drive engagement with brands and social media campaigns. ## Related on Trend Hunter - [Waste-Incorporated Chair Designs](https://www.trendhunter.com/trends/knoll-chairs.md) - [Furniture-Inspired Acting Games](https://www.trendhunter.com/trends/chair-ades-challenge.md) - [Post-Modern Experimental Chair Designs](https://www.trendhunter.com/trends/experiment-chair.md) - [Artfully Balanced Chair Concepts](https://www.trendhunter.com/trends/halfway-serious.md) - [Sneaker-Inspired Chair Concepts](https://www.trendhunter.com/trends/markvonrama.md) - [Simplistic Seating Series](https://www.trendhunter.com/trends/hipstool.md) - [Essay-Integrated Dynamic Chairs](https://www.trendhunter.com/trends/pax-new-yorkea.md) - [Vibrant '90s-Inspired Armchairs](https://www.trendhunter.com/trends/holloway-li.md) - [Sculptural Recycled Plastic Chairs](https://www.trendhunter.com/trends/super-chair.md)