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# Embroidered Sad Rapper Apparel
M.O.C. Garments Are Swen with a Subtle Sad Kanye on Them

By Laura McQuarrie | Published 2014-05-15 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/sad-kanye
References: [style.mtv](http://style.mtv.com/2014/05/14/sad-kanye-meme-moc-brand-clothing/) & [themocbrand.squarespace](http://www.themocbrand.squarespace.com/shop/sadkanye-beanie)

Over the last couple of weeks, "Sad Kanye" has been photoshopped into all kinds of hilarious scenarios, and now, you can buy a [polo shirt and other accessories](https://www.trendhunter.com/trends/playboi-carti-supreme) that have been embroidered with Sad Kanye from M.O.C. The M.O.C. brand has previously capitalized on other [rapper fails and awkward moments](https://www.trendhunter.com/trends/bravado-x-dmx), like when Pharrell wore that gigantic hat to the Grammy's and Jay Z-Diving.

Sad Kanye originally came out of a picture taken on a zip-lining site (hence the red helmet) and Kanye is shown sulking in the background while his wife, Kim Kardashian poses smiling with another dude. M.O.C. offers a ton of different, but equally amusing ways to wear Sad Kanye, including beanies, bucket hats and long sleeve tees.

## Trend Insights (Trend Hunter)

- Score: 1.6/10
- Popularity: 36% | Activity: 4% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Gen Z, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Internet](https://www.trendhunter.com/internet)

## Key Themes

### Key Themes Behind This Trend

- **Embroidered Sad Rapper Apparel:** Disruptive innovation opportunity: Offering customized apparel featuring embroidered designs of popular culture icons can create a unique fashion trend.
- **Photoshopped Meme Merchandise:** Disruptive innovation opportunity: Creating merchandise inspired by viral memes can tap into the internet culture and appeal to a younger demographic.
- **Clever Celebrity Fail Merchandise:** Disruptive innovation opportunity: Capitalizing on celebrity fails and awkward moments by turning them into merchandise can generate a humorous and relatable fashion trend.

### Where This Applies

- **Fashion Retail:** Disruptive innovation opportunity: Incorporating embroidered designs of popular culture icons into clothing items can attract customers seeking unique and trendy fashion pieces.
- **E-commerce:** Disruptive innovation opportunity: Selling photoshopped meme merchandise online can leverage the popularity of internet culture and reach a wider consumer base.
- **Celebrity Merchandise:** Disruptive innovation opportunity: Creating clever merchandise based on celebrity fails and funny moments can appeal to fans and followers of popular celebrities.

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