Loredana Novotni's project 'Sacred' brings together some of the most potent signs and images of ancient world, with an emphasis on pre-Columbian America and inspirations stemming from art, rituals, myths and spirituality. The concept of her collection has its origin in the myth of sacrifice and in the symbolism of blood, areas in which she found inspiration and beauty in the contemplation of life and death in the cosmos.
Her works are oriented toward primitive origins of human beings and fall into an artistic tradition with archaic origin, whose main function is to express the sacred presence. High and filiform figures refer to the idea of space and raising. She shaped the silhouette with the temptation to complete all by a continuous but limited line in space, chasing figures, focusing them on the vertical and establishing an analogy between the carnal and the spiritual world.
The red color is a fleshy color; it represents blood and constitutes a fundamental symbol of vitality and limited human destiny. The idea of such work is aesthetic, social and philosophical. The message, contents and ideas of Loredana Novotni's work revolves around socio-cultural issues by presenting a personal impression about the human condition in the world and how man communicates.
Her works evoke the relationship between sky and earth, matter and spirit, and body and soul. The color red has a fundamental role in her work because is the colou of fire and blood, love and life, and hope and sacrifice. Passionate red, sun and blood always symbolized primary principles. Blood has a deeper significance as an element of communication between generations, individuals, species, is a kind of chemical element with infinite meanings, which defeats the time. Blood is the symbol of terrestrial life, expressing the seriousness of an inner situation. It's a fleshy, earthly color and acts as a way to explore emotions. It is believed that the soul of human and animal power is in their blood. Blood becomes a symbol of immortality and sacrifice.
Loredana Novotni's degree collection was displayed at the UAD GRADUATES EXHIBITION 2011 at Expo Transilvania, Cluj-Napoca, Romania.
Bloody Conceptual Fashion
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Frustrated Model Photography
Amorous Eco Fashion
Subtly Distorted Shoots
Concealed Contemporary Couture