# Occult-Inspired Cosmetic Ads The Sacred Hour Collection by Illamasqua Launches in Fall 2013 By Jana Pijak | Published 2013-09-05 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/sacred-hour-collection References: [beautyscene.net](http://www.beautyscene.net/makeup/illamasqua-the-sacred-hour-collection-for-fall-2013/) & [beautyscene.net](http://www.beautyscene.net/makeup) Profiling [three generations of witches](https://www.trendhunter.com/trends/witches-delight), the Sacred Hour Collection by Illamasqua is set to launch in Fall 2013. The collection's striking and occult-inspired catalog explores a surreal image concept and embodies a mystical air. The Sacred Hour Collection by Illamasqua will feature a New Reflection Palette, Velvet Blusher, a lipstick in 'Sleek Dusky coral' and 'Peaked Dusky rose'. In addition to these beauty essentials, the collection also features the label's [Shard Red Violet Nail Varnish](https://www.trendhunter.com/trends/kiss-x-wicked-for-good), Lush Lash false eye lash kit and Skin Base Lift illuminator. Modelled by three witchy beauties, this daring collection highlights the [deep and dramatic color palette](https://www.trendhunter.com/trends/shadow-of-secrets-collection) of the upcoming season and showcases Illamasqua's aim to target a diverse consumer demographic that varies in age and in taste. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 83% | Activity: 67% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Key Themes Behind This Trend - **Occult-inspired Cosmetic Ads:** Disruptive innovation opportunity: Explore the growing market demand for unconventional and mystical beauty products that cater to a diverse consumer demographic. ### Where This Applies - **Cosmetics:** Disruptive innovation opportunity: Develop a line of occult-inspired cosmetics that embrace unconventional beauty concepts and target a diverse customer base. ## Related on Trend Hunter - [Whimsically Witchy Cosmetic Collections](https://www.trendhunter.com/trends/kiss-wickedinspired-collection.md) - [Limited-Edition Spooky Makeup Collections](https://www.trendhunter.com/trends/annabelle-cosmetics.md) - [Comedy Horror Cosmetics](https://www.trendhunter.com/trends/nyx-cosmetics-x-wednesday.md) - [Comedic Horror Cosmetics](https://www.trendhunter.com/trends/nyx-x-beetlejuice.md) - [Witchy Personal Care Capsules](https://www.trendhunter.com/trends/wicked.md) - [Vampire Slayer Makeup Collections](https://www.trendhunter.com/trends/vampyre-cosmetics.md) - [Bird-Inspired Ethereal Cosmetic Collections](https://www.trendhunter.com/trends/majestic-feathers.md) - [Mystical Hair Dyes](https://www.trendhunter.com/trends/witches-delight.md) - [Makeup Water Brand Collections](https://www.trendhunter.com/trends/corpse-paint-makeup.md)