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# Zigzag Rooftops
Haworth Tompkins' Sackler Building for London's Royal College of Art

By Katherinev123 | Published 2009-12-03 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/sackler-building
References: [dezeen](http://www.dezeen.com/2009/12/02/the-sackler-building-by-haworth-tompkins/) & [haworthtompkins](http://www.haworthtompkins.com/)

The Royal College of Art in London has a new building for their Painting department: the Sackler Building designed by London-based architects Haworth Tompkins.

With a dramatic zigzag roof, the single-story Sackler building is creative and expressiveâ€”perfect for the art students and visiting artists who will visit the department's seminars, workshops, studios, and offices.

The Sackler Building's zigzag roof also allows minimal sun glare through indirect light, which is ideal for studio painting.

**Implications** - Unique and distinctive designs are great ways for companies to draw attention toward their products. By separating themselves from competing businesses by means of a clever design, companies can also make an ordinary product seem different and innovative to consumers who are looking for items that have a sense of distinctiveness.

## Trend Insights (Trend Hunter)

- Score: 1.1/10
- Popularity: 18% | Activity: 6% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Architecture](https://www.trendhunter.com/architecture)

## Key Themes

### What's Driving This Trend

- **Distinctive Designs:** Businesses can differentiate themselves by means of a clever design to draw attention to their products.
- **Minimalist Architecture:** Minimalist architecture allows for practical design and functionality.
- **Natural Light Solutions:** Implementing natural light solutions in building design can save energy and create an ambiance conducive to productivity.

### Who This Affects Most

- **Architecture:** Architects can capitalize on unique, practical designs to create buildings that leave memorable impressions and serve their intended function.
- **Interior Design:** Interior designers can use natural light solutions to create unique, energy-efficient and productive spaces.
- **Art Supplies and Materials:** Art suppliers can use the distinctive design of the Sackler Building as inspiration for creating innovative and unconventional art supplies that appeal to creative individuals.

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