# Devilishly Seductive Ads The Sacana Hot Sauce Campaign Shows How Irresistible the Condiment Is By Meghan Young | Published 2014-02-21 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/sacana-hot-sauce References: [adeevee](http://www.adeevee.com/2014/02/sacana-hot-sauce-mrlava-print/) & [yr](http://www.yr.com) Consorting with the devil has never been hotter or more delicious thanks to the Sacana Hot Sauce. As its recent ad campaign shows, a person will not only find this hellish creature utterly irresistible with the help of this spicy condiment, it also shows that [racy imagery with a fantastical edge](https://www.trendhunter.com/trends/canva-spotlights) will capture people's attention immediately. Although very appropriate for the product being promoted, it would still be eye-catching for ice cubes. The Sacana Hot Sauce ad campaign was conceived and executed by the [Young & Rubicam](https://www.trendhunter.com/trends/paris-printemps-popup) ad agency based in Lisbon, Portugal. It was art directed by Pedro Ferreira and Quiná with creative direction by Judite Mota. The fiery image was shot by photographer Sergio Rosario and illustrated by Rawr Studios. Overall, the Sacana Hot Sauce ad campaign will heat up people's day. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 50% | Activity: 53% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What Makes This Trend Stand Out - **Provocative Advertising:** Disruptive innovation opportunity: Explore the use of racy imagery with a fantastical edge to capture immediate attention in ad campaigns. - **Spicy Condiments:** Disruptive innovation opportunity: Develop bold and irresistible condiment products that offer a fiery flavor experience. - **Creative Campaign Execution:** Disruptive innovation opportunity: Collaborate with art directors, illustrators, and photographers to create visually captivating ad campaigns. ### Sectors Adopting This - **Advertising:** Disruptive innovation opportunity: Embrace provocative and attention-grabbing approaches to advertising to stand out in a competitive industry. - **Food and Beverage:** Disruptive innovation opportunity: Experiment with the development of new and bold spicy condiments to cater to adventurous taste buds. - **Creative Services:** Disruptive innovation opportunity: Provide comprehensive campaign execution services using a multi-disciplinary team of art directors, illustrators, and photographers. ## Related on Trend Hunter - [Cinematic Condiment Campaigns](https://www.trendhunter.com/trends/national-advertising-campaign.md) - [Ice Cream Popsicle Campaigns](https://www.trendhunter.com/trends/devoured-campaign.md) - [Hot Sauce Branding Campaigns](https://www.trendhunter.com/trends/hot-sauce-sayings.md) - [Automobile Brand Hot Sauces](https://www.trendhunter.com/trends/cayenne-taste-drive.md) - [Versatile Hot Honey Campaigns](https://www.trendhunter.com/trends/hot-honeys.md) - [Scannable Hot Sauce Bottles](https://www.trendhunter.com/trends/buldak-hot-sauce-packaging.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [Versatile Squeeze Bottle Condiments](https://www.trendhunter.com/trends/blue-dragon-sweet-chilli.md) - [Flavorful Gourmet Hot Sauces](https://www.trendhunter.com/trends/saucy-rebellion-hot-sauces.md)