# Golden Glow Lookbooks The Sacai Luck Fall 2010 Collection is New Found Treasure By Joanne Lam | Published 2010-06-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/sacai-luck References: [refinery29](http://www.refinery29.com/sacai-lucks-fall-10-lookbook-is-super-soft-and-slouchy.php) & [shopstyle](http://www.shopstyle.com/browse/Sacai) The Sacai Luck Fall 2010 lookbook shows off some great casual-chic pieces. Featuring a rather neutral palette, the golds and beiges definitely complement the model's golden-bronze tan. Looking as if she's just returned from a one week all-inclusive vacation, the model pulls off these light and dark looks with ease. Anything looks better with a tan! Check out the Sacai Luck Fall 2010 lookbook in the featured gallery. **Implications** - There's been a conscious movement to revert back to naturalistic looks in North American society following the over saturation of artificial aesthetics. Consumers were finding it much harder to connect with media. As such, corporations looking to establish empathetic relationships with their consumers should consider employing common citizens as models to better represent their customers. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 18% | Activity: 10% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Naturalistic Looks:** Corporations should consider employing common citizens as models to better represent their customers. - **Empathetic Branding:** Establish empathetic relationships with consumers by using models that customers can connect with. - **Alternative Models:** Explore using models with unique and diverse characteristics to showcase a more inclusive representation. ### Who This Affects Most - **Fashion:** Fashion brands can disrupt the industry by showcasing diverse and relatable models in their campaigns. - **Advertising:** Ad agencies can embrace empathy by featuring everyday people as models to create more authentic and relatable advertisements. - **Media and Entertainment:** Movie and TV studios can challenge traditional beauty standards by casting a wider range of individuals, reflecting the diverse society we live in. ## Related on Trend Hunter - [Collaborative Fall Season Footwear](https://www.trendhunter.com/trends/ugg-x-sacai.md) - [Elevated Seasonal Knitwear](https://www.trendhunter.com/trends/wool-knit.md) - [Sun-Soaked Resort Collections](https://www.trendhunter.com/trends/golden-hour-getaway-collection.md) - [Minimalistic Activewear Capsules](https://www.trendhunter.com/trends/nike-x-sacai.md) - [High-Fashion Workwear Runways](https://www.trendhunter.com/trends/high-fashion-collaboration.md) - [Fall Technical Fashion Capsules](https://www.trendhunter.com/trends/atom-collection.md) - [Elegantly Practical Performance Apparel](https://www.trendhunter.com/trends/goldwin-5.md) - [Fall-Centric Layered Apparel](https://www.trendhunter.com/trends/uniqlo-u-fw24.md) - [Minimally Elegant Fall-Ready Fashion](https://www.trendhunter.com/trends/studio-nicholson-1.md)