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# Fluffy Cotton Fashionable Figurines
Sacai and Dr. Woo Join Forces with Medicom Toy BE@RBRICK

By Amy Duong | Published 2019-06-05 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/sacai-and-dr-woo
References: [hypebeast](https://hypebeast.com/2019/6/sacai-dr-woo-medicom-toy-berbrick-release) & [ghocas.joyce](https://ghocas.joyce.com/hk)

Sacai and Dr. Woo join forces once again this month, but this time, the duo also draw in the talents of [Medicom](https://www.trendhunter.com/trends/blazeradorned-bear-figure) Toy BE@RBRICK for a three-way capsule. The trio introduced a set of [BE@RBRICK figures](https://www.trendhunter.com/trends/berbrick-x-tamagotchi) in three sizes -- 1000%, 400%, and 100%. Recalling the collaborative collection between sacai and Dr. Woo from last month, the figures are dressed in the pieces from the collection.

The head and the hands showcase fluffy textiles with white cotton fabric materials and the eyes are informed with black embroidery. The BE@RBRICKs are dressed in the [sukajan jacket](https://www.trendhunter.com/trends/legacy-camo-shark) in satin materials and the signature motif recalling Dr. Woo is found at the right chest and sacai branding is informed through cursive letters. The middle of the coat features a silver hardware zipper with a bandana shirt underneath. Rounding out the design, the figure wears black denim pants with contrasting stitching.

## Trend Insights (Trend Hunter)

- Score: 1.0/10
- Popularity: 14% | Activity: 8% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion)

## Key Themes

### What's Driving This Trend

- **Fashionable Figurines:** The market for designer collectibles is growing, creating opportunities for collaborations between fashion brands and toy companies.
- **Textured Toy Trend:** Incorporating unique materials, such as fluffy cotton, into collectible toys can differentiate brands and drive interest from collectors.
- **Cross-industry Collaborations:** Collaborations between fashion brands, toy companies, and artists can create unique and highly sought-after products for both industries to capitalize on, expanding market reach for all parties involved.

### Who This Affects Most

- **Fashion Industry:** Fashion brands can explore collaborations with toy companies to create limited edition collectibles that attract the attention of both fashion and toy collectors.
- **Toy Industry:** Toy companies can partner with fashion brands and artists to incorporate unique designs and materials into collectible toys, appealing to a broader audience of collectors.
- **Art Industry:** Artists can collaborate with fashion and toy companies to turn their designs into collectible figures, expanding their reach and profile in both industries.

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