# Urban Foodie Totes The ‘Sac a Baguette' Makes for Effortless Grocery Shopping By Venessa Fisher | Published 2010-04-22 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/sac-a-baguette References: [coolhunting](http://www.coolhunting.com/design/) & [sacabaguette](http://www.sacabaguette.com/) The ‘Sac a Baguette’ is the perfect [grocery bag](https://www.trendhunter.com/trends/busanexclusive-grocery-bag) for the pedestrian lifestyle. After watching Parisians break their baguettes to fit them in their bag, designer Marybeth Shaw was inspired, and brought her idea back to the U.S. to develop it. Shaw added important details like [water resistant cotton canvas](https://www.trendhunter.com/trends/versatile-bags-for-essentials), zippered pockets and a removable liner that you can clean as you like. The ‘Sac a Baguette’ even includes a detachable [Baguette Quiver](https://www.trendhunter.com/trends/le-labo-10) for those important dinner additions. ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 12% | Activity: 7% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **Pedestrian Lifestyle:** Disruptive innovation opportunity: Develop lightweight and durable bags specifically designed for urbanites who walk or use public transportation for grocery shopping. - **Water-resistant Materials:** Disruptive innovation opportunity: Create innovative, eco-friendly and water-resistant materials that can be used in various products, such as grocery bags, to increase their durability and functionality. - **Modularity in Bags:** Disruptive innovation opportunity: Design bags with modular components that can be easily customizable and versatile, allowing users to adapt them to different needs, such as adding or removing compartments. ### Where This Applies - **Retail:** Disruptive innovation opportunity: Implement self-checkout systems or mobile apps that allow customers to seamlessly purchase groceries and reduce the need for conventional shopping bags. - **Textile and Manufacturing:** Disruptive innovation opportunity: Develop sustainable and innovative textiles that are water-resistant, easy to clean, and durable to fulfill the evolving needs of urban consumers. - **Urban Mobility:** Disruptive innovation opportunity: Create smart and compact solutions, such as collapsible shopping carts or storage devices, that facilitate transportation of groceries for pedestrians in urban environments. ## Related on Trend Hunter - [Grocery Bag Runway Accessory](https://www.trendhunter.com/trends/march-packable-tote-bag.md) - [Dutch Oven-Themed Tote Bags](https://www.trendhunter.com/trends/le-creuset-4.md) - [Croissant-Shaped Clutch Bag Designs](https://www.trendhunter.com/trends/croissant-clutch.md) - [Technical Modular Tote Bags](https://www.trendhunter.com/trends/doquintin.md) - [Bespoke Bakery-Inspired Bags](https://www.trendhunter.com/trends/croissant-bag.md) - [French Baguette-Shaped Bags](https://www.trendhunter.com/trends/fendi-baguette1.md) - [Everyday Sustainable Bags](https://www.trendhunter.com/trends/versatile-bags-for-essentials.md) - [Breakfast-Inspired Novelty Bags](https://www.trendhunter.com/trends/epure-xs-toast-bag.md) - [Street-Informed Grocery Bags](https://www.trendhunter.com/trends/busanexclusive-grocery-bag.md)