# Gum-Licking Celeb Stunts Trident Brazil Creates Funny Campaign With Comedienne Sabrina Sato By Katherinev123 | Published 2012-07-12 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/sabrina-sato References: [adage](http://adage.com/article/creativity-pick-of-the-day/gum-packets-licked-a-celebrity-courtesy-trident-brazil/235979) & [tridentbrasil.br](http://www.tridentbrasil.com.br/) [Trident Brazil](https://www.trendhunter.com/trends/trident-vibes-cotton-candy) has enlisted the help of comedienne Sabrina Sato in a [quirky stunt](https://www.trendhunter.com/trends/try-more-weird) that involves licking -- yes, licking. This Friday, July 13, Sato will be appearing at the Sao Paulo retail outlet Fnac Paulista and will take on the character of a frog to lick [packets of gum](https://www.trendhunter.com/trends/excel-gum) from customers. Through licking, Sato will transform the gum into "lucky charms." The incredibly weird stunt is the work of agency Espalhe Guerrilla Marketing, who has proven that a little weirdness goes a long way -- the agency appeared on AdAge's Creativity 50 list for 2012. However, the stunt also goes hand-in-hand with the brand's previous TV commercial created by agency F/Nazca, which has Sabrina Sato playing a toad that uses its tongue to snatch up packs of Trident gum. However, if you won't be in Sao Paulo this Friday, don't worry. You can still receive a virtual lick from Sato via Trident Brazil's dedicated website. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 15% | Activity: 20% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Humor](https://www.trendhunter.com/humor) ## Key Themes ### Key Themes Behind This Trend - **Quirky Brand Stunts:** Brands are enlisting comedians and creating weird stunts to attract customers and promote their products. - **Virtual Experiences:** Companies are offering customers virtual experiences through their websites to increase engagement and reach a wider audience. - **Animal-inspired Marketing:** Brands are using animals, such as frogs and toads, to create unique and memorable marketing campaigns. ### Where This Applies - **Marketing and Advertising:** Marketing and advertising agencies can explore the use of unusual stunts and animal-inspired campaigns to create memorable and effective brand promotions. - **Confectionery Industry:** Confectionery companies can use animal-inspired marketing campaigns to increase sales and customer engagement. - **Virtual Event Industry:** Virtual event companies can explore unique experiences, such as virtual licks, to increase engagement and provide memorable experiences for customers. ## Related on Trend Hunter - [Safe Social Interaction Campaigns](https://www.trendhunter.com/trends/chew-it-before-you-do-it.md) - [Cheeky Chewing Gum Campaigns](https://www.trendhunter.com/trends/find-your-fresh-look-campaign.md) - [Music Producer Gum Campaigns](https://www.trendhunter.com/trends/5-gum-and-zedd.md) - [Revamped Freshness Platforms](https://www.trendhunter.com/trends/mars-1.md) - [Interactive Gum Marketing Campaigns](https://www.trendhunter.com/trends/flavour-vote-campaign.md) - [Collaborative Bubble Gum Products](https://www.trendhunter.com/trends/hubba-bubba-x-skittles.md) - [Carnival-Inspired Chewing Gums](https://www.trendhunter.com/trends/trident-vibes-cotton-candy.md) - [Major Fan-Centric Candy Campaigns](https://www.trendhunter.com/trends/skittles-obsessed.md) - [Escapism-Inspired Candy Campaigns](https://www.trendhunter.com/trends/creed-bratton.md)