# Cassava Beer The SABMiller 'Eagle' is the Company's Ghanaian Brew By Tiana Reid | Published 2013-03-31 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/sabmiller-eagle References: [businessfightspoverty.org](http://www.businessfightspoverty.org/profiles/blogs/adjoba-kyiamah-sabmiller-launches-cassava-beer-in-ghana) & [sabmiller](http://www.sabmiller.com/index.asp?pageid=149&newsid=2144) About a year and a half ago, [Impala](http://www.trendhunter.com/trends/sabmiller-impala) launched in Mozambique and the success of that has prompted the launch of the SABMiller Eagle. "Part of our strategy across Africa is to make high quality beer which is affordable for low-income consumers while simultaneously creating opportunities for smallholder farmers in our markets," writes the Managing Director of SABMiller Africa, Mark Bowman. "The launch of Eagle in Ghana ticks both these boxes." The company is teamed up with Accra Brewery and the Corporate Affairs Director, [Adjoba Kyiamah wrote a blog pos](http://www.businessfightspoverty.org/profiles/blogs/adjoba-kyiamah-sabmiller-launches-cassava-beer-in-ghana)t on Business Fights Poverty about the launch. It would be interesting to note impact on the economies of illicit alcohol. **Contact Information** SABMiller [website](http://www.sabmiller.com/) SABMiller on [Twitter](https://twitter.com/#!/sabmiller) SABMiller on [Facebook](http://www.facebook.com/pages/SABMiller/129002603784014) ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 28% | Activity: 71% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### What Makes This Trend Stand Out - **Affordable Quality Beer:** SABMiller's strategy of producing high quality yet affordable beer opens up opportunities for disruptive innovation in the beverage industry. - **Smallholder Farmer Partnerships:** The partnership between SABMiller and smallholder farmers presents an opportunity for disruptive innovation in supply chain management. - **Cassava as Beer Ingredient:** The use of cassava as a beer ingredient presents an opportunity for disruptive innovation in the food and beverage industry. ### Sectors Adopting This - **Beverage Industry:** SABMiller's affordable quality beer strategy opens up opportunities for disruptive innovation in the beverage industry. - **Supply Chain Management:** SABMiller's partnership with smallholder farmers presents an opportunity for disruptive innovation in supply chain management. - **Food and Beverage Industry:** The use of cassava as a beer ingredient presents an opportunity for disruptive innovation in the food and beverage industry. ## Related on Trend Hunter - [Social Good Beer Initiatives](https://www.trendhunter.com/trends/miller-lite-and-j-balvin.md) - [Ancient Grain Lagers](https://www.trendhunter.com/trends/fonio-lager.md) - [ABV-Varying Seltzer Lines](https://www.trendhunter.com/trends/ghost-hard-seltzer.md) - [Ancient Grain Beers](https://www.trendhunter.com/trends/fonio-rising.md) - [Light American Canned Beers](https://www.trendhunter.com/trends/american-rebel.md) - [African Agave Spirits](https://www.trendhunter.com/trends/african-agave-spirit.md) - [Ancient Grain-Crafted Beers](https://www.trendhunter.com/trends/fonio-beer.md) - [European-Style Lagers](https://www.trendhunter.com/trends/madri-excepcional.md) - [Non-Alcoholic Beer Expansions](https://www.trendhunter.com/trends/eastern-market-brewing.md)