# Actor-Founded Genderless Skincare Idris Elba and Wife Sabrina Elba Launch the S'Able Skincare Line By Kanesa D | Published 2022-07-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sable References: [hypebae](https://hypebae.com/2022/7/idris-elba-sabrina-skincare-sable-cleanser-toner-moisturizer-where-to-buy) & [sablelabs.co](https://sablelabs.co/)  Idris Elba, alongside his wife and business partner Sabrina Elba, has launched 'S’Able skincare,' a new sub-label that will be offered under their lifestyle brand [S’Able Labs](https://www.trendhunter.com/trends/sabrina-elba). The range of products includes a ‘Qasil Cleanser,’ ‘Black Seed Toner,’ and ‘Baobab Moisturizer,’ and are all made with the [skin concerns of all individuals](https://www.trendhunter.com/trends/reframe-by-savannah-james) in mind. The S’Able brand aims to offer consumers [sustainable and eco-conscious skincare](https://www.trendhunter.com/trends/baz-and-co) that can work for every type of skin, regardless of ethnicity, gender, and background. The range has been produced in cooperation with international smallholder farmers to provide consumers with a premium selection of ingredients. The S’Able skincare line incorporates natural skincare remedies with skin-nourishing ingredients, as the brand comes as a result of Sabrina Elba’s interest in her mother’s hobby of crafting homemade lotions and masks. The S’Able product line ranges from $30 to $56 USD. Image Credit: S'Able ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 13% | Activity: 20% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### What's Driving This Trend - **Genderless Skincare:** Opportunity to disrupt traditional gendered categories within the skincare industry. - **Sustainable Skincare:** Opportunity to incorporate eco-conscious and ethically sourced ingredients into skincare products. - **Diy-inspired Skincare:** Opportunity to tap into the growing trend of consumers seeking natural, homemade skincare remedies. ### Who This Affects Most - **Beauty Industry:** Opportunity for traditional beauty brands to adapt to changing consumer demands for gender-neutral, sustainable, and natural skincare products. - **Ethical/sustainable Farming Industry:** Opportunity for ethical and sustainable smallholder farmers to partner with skincare brands seeking to use premium, eco-conscious ingredients. - **DIY Skincare Industry:** Opportunity for the DIY skincare industry to collaborate with brands seeking to incorporate homemade, natural remedies into their product lines. ## Related on Trend Hunter - [Ethical Cosmetics Campaigns](https://www.trendhunter.com/trends/sabrina-elba.md) - [Singer-Made Skincare Partnerships](https://www.trendhunter.com/trends/alicia-keys.md) - [Nigerian Beauty Brands](https://www.trendhunter.com/trends/sabila-skincare.md) - [Celebrity-Backed Skincare Brands](https://www.trendhunter.com/trends/reframe-beauty.md) - [African Botanical Skincare](https://www.trendhunter.com/trends/lovemore.md) - [African-Inspired Skincare Expansions](https://www.trendhunter.com/trends/ezali-face-care-collection.md) - [Accessible Nourishing Skincare](https://www.trendhunter.com/trends/best-skincare.md) - [Inclusive Clinical Skincare](https://www.trendhunter.com/trends/reframe-by-savannah-james.md) - [Sustainably Minded Skincare](https://www.trendhunter.com/trends/iluminar-skin.md)