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# Sack Mask Fashion
The Sabina Bryntesson AW12 Collection is Eccentrically Exotic

By Meghan Young | Published 2012-02-21 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/sabina-bryntesson-aw12
References: [fashionising](http://www.fashionising.com/runway/b--sabina-bryntesson-aw-12-20195.html) & [facebook](https://www.facebook.com/sabinabryntesson)

The Sabina Bryntesson AW12 collection is filled with looks that are fitting for a fashionable captive or a Muslim woman. From burlap sack masks to stylish versions of khimars and overhead abayas, the fashion line is as exotic as it is experimental.

With a monochromatic palette of stark whites, deep blacks and light greys, the Sabina Bryntesson AW12 collection is nevertheless accented with a bright-orange hue. This colorful addition gives the line a Halloween feel. The outfits themselves can be considered costume-like as well.

As quirky as the Sabina Bryntesson AW12 collection may be, there is an inherent sophistication to each look that is carried in the [smart tailoring of the clothing](https://www.trendhunter.com/trends/auteur-studios-fall-2025) and poised postures of the models. It is the odd use of baseball caps that really draws attention though.

## Trend Insights (Trend Hunter)

- Score: 2.6/10
- Popularity: 47% | Activity: 22% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What's Driving This Trend

- **Experimental Fashion:** There is an opportunity for disruptive innovation in pushing the boundaries of traditional fashion by experimenting with unconventional materials and designs.
- **Modest Fashion:** The combination of traditional Muslim clothing with modern fashion elements presents an opportunity for disruptive innovation in the modest fashion industry.
- **Costume-like Fashion:** There is an opportunity for disruptive innovation in creating fashion lines that blur the boundaries between everyday clothing and costumes for unique and expressive styles.

### Who This Affects Most

- **Fashion Design:** Fashion designers can explore disruptive innovation by incorporating unconventional elements and experimental designs into their collections.
- **Modest Clothing:** The modest clothing industry has the potential for disruptive innovation by combining traditional Muslim attire with contemporary fashion trends.
- **Costume Design:** Costume designers can seize the opportunity for disruptive innovation by creating fashion lines that merge daily wear with theatrical elements for unique fashion expressions.

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