# Passionate Percussionists The Moosehead Journey Crew Links up with Sabian Cymbals By Taylor Keefe | Published 2012-06-19 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/sabian-cymbals References: [youtube](http://www.youtube.com/watch?v=_YYOuwsU1ng&feature=youtu.be) The [Moosehead Journey](https://www.trendhunter.com/trends/moosehead-breweries) continues across Canada, and this time the gang catches up with Nort Hargrove, the VP of Manufacturing at Sabian Cymbals in Meductic, New Brunswick. In an extremely candid manner, Nort reveals how he came to work at the famed percussion manufacturer and why he enjoys making things well. As the Moosehead Journey embarks across Canada, the crew is seeking out people who take pride in “things made well.” The second video in the mini-doc series showcases Sabian Cymbals executive Nort Hargrove. Nort is a blunt and honest man who has a deep passion for cymbal manufacturing and takes great pride in his work. As an industry leader in quality products, Sabian is keen on keeping up with its reputation, and Nort will make sure that tradition continues. Be sure to follow the Moosehead Journey on [Facebook](http://www.facebook.com/moosehead) and [Twitter](https://twitter.com/MooseheadLager). They may stop in a town near you. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 14% | Activity: 41% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Viral](https://www.trendhunter.com/viral) ## Key Themes ### Why This Trend Is Growing - **Candid Manufacturing Stories:** Opportunity to capture the stories and experiences of passionate individuals working in manufacturing and showcase their dedication and insights. - **Pride in Craftsmanship:** Opportunity to highlight individuals who take pride in creating high-quality products and the impact of their work on the industry. - **Maintaining Reputation and Tradition:** Opportunity for companies to prioritize reputation and tradition as key factors in delivering quality products and maintaining customer loyalty. ### Industries Being Reshaped - **Manufacturing:** Opportunity for manufacturers to emphasize the passion and dedication of their employees in creating high-quality products. - **Music:** Opportunity for the music industry to appreciate and support manufacturers who prioritize craftsmanship and produce high-quality musical instruments. - **Beverage:** Opportunity for beverage companies to collaborate with manufacturing partners who share a commitment to quality and craftmanship in their products. ## Related on Trend Hunter - [Limited-Edition Maple-Infused Beers](https://www.trendhunter.com/trends/maple-from-canada.md) - [Outdoor Adventure-Inspired Footwear Campaigns](https://www.trendhunter.com/trends/the-path-we-walk.md) - [Beer-Branded Adventure Films](https://www.trendhunter.com/trends/a-letter-to-aptos.md) - [Cross-Continental Beer Brewing Documentaries](https://www.trendhunter.com/trends/beer-is-art-campaign.md) - [PATRÓN Hacienda: An Immersive Tequila Production Experience](https://www.trendhunter.com/trends/PATRON-Hacienda.md) - [Milled Aluminum Guitar Accessories](https://www.trendhunter.com/trends/fuzz-pedal-1.md) - [Golf Caddie-Inspired Beer Campaigns](https://www.trendhunter.com/trends/pga-tour-caddie.md) - [Canadian Caesar Brands](https://www.trendhunter.com/trends/matt-steve.md) - [Bear Spray Education Ads](https://www.trendhunter.com/trends/sabres-frontiersman.md)