# Fencing Beer Branding Saber Beer Uses Sport to Promote its Brew By Jamie Danielle Munro | Published 2014-05-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/saber-beer References: [packageinspiration](http://www.packageinspiration.com/saber-beer.html/) & [behance.net](http://www.behance.net/saracristinagc) Saber Beer has turned to the sport of fencing to promote its latest brew. Working with Sara Gonzalez, the company went with a [minimalist look for its packaging](https://www.trendhunter.com/trends/peroni-nastro-azzuro), but chose to throw some athletics on the front for good measure. The branding uses earthy hues for the background color of the label, along with accents of yellow and blue throughout. The name of the beer is seen clearly on the front so that consumers know exactly what they are drinking. Above the name of the brand are two young men fencing with each other. While this is not a usual image to place on beer packaging, it helps to differentiate Saber Beer from the many wilderness-inspired illustrations from popular brands such as Kokanee and [Coors](https://www.trendhunter.com/trends/special-edition-beer-can) beer to name a few. ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 2% | Activity: 24% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Sports-related Beer Branding:** Breweries can partner with various sports to create unique ad campaigns that differentiate their brand from competition. - **Minimalist Alcohol Packaging:** Brands can follow the trend of minimalist packaging designs with earthy tones and simple yet bold brand names. - **Alternative Illustrations for Beer Labels:** Incorporating sports or other unique illustrations on beer labels can set a brand apart from competitors who use wilderness-inspired designs. ### Sectors Adopting This - **Alcohol:** Breweries can consider innovative branding strategies to differentiate their beer from competitors. - **Sports Marketing:** Sporting events can partner with alcohol brands to create unique branding partnerships. - **Package Design:** Minimalist packaging designs with unique illustrations can be used across industries to create standout products in crowded markets. ## Related on Trend Hunter - [Californian Brewery Branding](https://www.trendhunter.com/trends/figueroa-mountain.md) - [Artistic Libation Campaigns](https://www.trendhunter.com/trends/paint-your-pint-competition.md) - [Eye-Catching Low-Calorie Beers](https://www.trendhunter.com/trends/lowrise.md) - [Contemporary Beer Packagings](https://www.trendhunter.com/trends/beer-brothers.md) - [Conceptual Craft Beer Bottles](https://www.trendhunter.com/trends/sour-glass.md) - [Artistic Beer Packaging](https://www.trendhunter.com/trends/core-legends.md) - [Graffiti-Painted Beer Packaging](https://www.trendhunter.com/trends/1664-x-andre-saraiva.md) - [Collaboration Football Beer Branding](https://www.trendhunter.com/trends/carling-emirates-fa-cup.md) - [Colorful Kombucha Branding](https://www.trendhunter.com/trends/colorful-kombucha-branding.md)