# Spanish-Style Beer Competitions Madrí Excepcional Launched Britain's First 'Sab-Beer-Tical' By Laura McQuarrie | Published 2026-08-17 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/sab-beer-tical References: [brewersjournal.info](https://www.brewersjournal.info/madri-excepcional-on-hunt-for-new-face-as-sales-soar/) & [instagram](https://www.instagram.com/p/Db27cVANMMn/)  Research commissioned by Madrí Excepcional found that nearly 65% of Brits would consider taking a career break in return for the opportunity to try their dream job, so the brand is introducing a [dream job for beer lovers](https://www.trendhunter.com/trends/Experiential-brand-roles): the Sab-beer-tical. The Spanish-style lager brewed in the UK is associated with the Madrí Man, and since he's taking a break this summer, Madrí Excepcional will find someone to become the new face of Madrí Excepcional. For their shot at getting an [all-expenses-paid trip to Madrid](https://www.trendhunter.com/trends/ultimate-margarita-season), a year’s supply of Madrí Excepcional and [Madrí Excepcional 0.0%](https://www.trendhunter.com/trends/estrella-damm-00), a WSET Level 1 Beer qualification, and a limited-edition run of bottles personalized with their likeness—just like the Madrí Man on bottles of Madrí Excepcional—eligible beer lovers in the UK can enter the contest on Instagram. ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 57% | Activity: 55% | Freshness: 91% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What Makes This Trend Stand Out - **Career-break Contests:** Brands are turning sabbatical fantasies into promotional mechanics that fuse lifestyle aspirations, work identity, and prize-based engagement. - **Personalized Packaging Fame:** Consumer likenesses on limited-edition products create participatory status moments that make everyday buyers feel like brand icons. - **Social-first Beer Recruitment:** Instagram-based applications transform beverage campaigns into talent-style competitions that blend influencer culture with consumer loyalty. ### Sectors Adopting This - **Alcoholic Beverages:** Beer brands are differentiating through experiential prizes, education credentials, and culturally themed storytelling beyond taste alone. - **Experiential Marketing:** Campaigns centered on dream roles and travel rewards expand brand activations into immersive identity-building experiences. - **Social Media Marketing:** Platform-native contests provide beverage companies with scalable user participation, earned reach, and personality-driven brand advocacy. ## Related on Trend Hunter - [High-ABV Sporty Cocktails](https://www.trendhunter.com/trends/soccerballz.md) - [Beer Brand Campaigns](https://www.trendhunter.com/trends/cheers-to-bars.md) - [Margarita-Like Lagers](https://www.trendhunter.com/trends/lagerita.md) - [Sports-Themed Beer Campaigns](https://www.trendhunter.com/trends/brewdog-promotion.md) - [Citrus-Flavored Spanish Lagers](https://www.trendhunter.com/trends/madr-excepcional-limn.md) - [Spanish Brewery Anniversary Packaging](https://www.trendhunter.com/trends/spanish-brewery.md) - [Vacation Mode Activations](https://www.trendhunter.com/trends/holiday-mirror.md) - [Winning Comment Campaigns](https://www.trendhunter.com/trends/legend-lines.md) - [Soccer-Themed Tasting Wine Series](https://www.trendhunter.com/trends/mercado-little-spain.md)