# Virtual Egg Hunts Saatchi & Saatchi's London Launch of the ‘Goo on the Loose' Search By Tisah Tucknott | Published 2009-06-05 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/saatchi-saatchi-london-goo-on-the-loose-campaign References: [digitalbuzzblog](http://www.digitalbuzzblog.com/cadbury-creme-egg-twisted-goo-on-the-loose/) & [cremeeggtwisted](http://www.cremeeggtwisted.com/) Although Easter has already come and gone, [Saatchi & Saatchi](https://www.trendhunter.com/trends/born-of-two-icons) London has launched a new campaign called “Goo On The Loose” that has people participating in a wild egg hunt. The exciting campaign is to promote [Cadbury](https://www.trendhunter.com/trends/cadbury-creme-egg-display)’s Creme Egg Twisted, and has Internet users searching for an egg that has mysteriously gone missing. After signing up as a CIA agent (Cadbury’s Intelligence Agency) the game takes you through Google Maps while tips are sent via [Twitter](https://www.trendhunter.com/trends/easter-kegg-hunt). The winning prize is either a luxurious holiday in Morocco or a cash prize of $33,000. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 1% | Activity: 40% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Internet](https://www.trendhunter.com/internet) ## Key Themes ### What Makes This Trend Stand Out - **Virtual Egg Hunts:** Opportunity for brands to engage audiences through interactive and immersive virtual egg hunt experiences. - **Wild Egg Hunt Campaigns:** Emerging trend of brands creating exciting and captivating egg hunt campaigns to promote their products or services. - **Location-based Gaming:** Rise in popularity of location-based games like Geo-caching, providing opportunities for brands to create innovative and interactive experiences for users. ### Sectors Adopting This - **Advertising and Marketing:** Disruptive innovation opportunity for agencies to create captivating and interactive campaigns centered around virtual egg hunts. - **Food and Beverage:** Opportunity for food brands to leverage virtual egg hunts as a promotional tool to engage with consumers and drive sales. - **Tourism and Travel:** Innovative marketing opportunity for travel companies to offer luxurious holiday packages as prizes in virtual egg hunts, attracting and engaging potential customers. ## Related on Trend Hunter - [Interactive Easter Chocolate Experiences](https://www.trendhunter.com/trends/gold-bunny.md) - [Chocolate Display Competitions](https://www.trendhunter.com/trends/cadbury-creme-egg-display.md) - [Cheeky Easter Candy Campaigns](https://www.trendhunter.com/trends/save-a-chocolate-bunny-eat-hichew-campaign.md) - [Cheeky Chocolate Campaigns](https://www.trendhunter.com/trends/how-do-you-eat-yours.md) - [Egg Hunt Hiding Services](https://www.trendhunter.com/trends/brachs-egg-hunt-hiders.md) - [Springtime Snack Cake Promotions](https://www.trendhunter.com/trends/mr-kipling-and-cadbury-cake-easter-campaign.md) - [Fondant-Filled Vinyls](https://www.trendhunter.com/trends/gooey-love-songs.md) - [Tasty Easter Activation Campaigns](https://www.trendhunter.com/trends/the-big-easter-bunny-off.md) - [Larger-Than-Life Easter Initiatives](https://www.trendhunter.com/trends/snickers-eggs.md)