# Sunlit Transparency Ads Saatchi and Saatchi Israel Sees Through Eco-Friendly Living By Kamal Musharbash | Published 2011-01-13 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/saatchi-and-saatchi-israel References: [frederiksamuel](http://www.frederiksamuel.com/blog/2011/01/shikun-binui-solaria.html) & [saatchi](http://www.saatchi.com/) The Saatchi and [Saatchi Israel](https://www.trendhunter.com/trends/soglar) office marketed the campaign for ‘Shikun & Binui Solaria’ and promoted its strong environmental message. You could call it an [interactive advertisement](https://www.trendhunter.com/trends/outdoor-advertising-campaign) because when the [colorless page](https://www.trendhunter.com/trends/dehydrating-book) is directed at sunlight, vibrant colors and greenery appear to emphasize just how imperative the sun is for living. A hidden quote also appears under the heading simultaneously as the blue sky, the sun and flowers bloom. The Saatchi and Saatchi Israel office has a simple and effective message and all you have to do is turn the page. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 25% | Activity: 61% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Interactive Advertising:** Utilizing interactive elements in advertisements to engage and captivate audiences. - **Environmentally-friendly Marketing:** Promoting strong environmental messages through marketing campaigns. - **Innovative Print Design:** Exploring creative ways to enhance traditional print media with dynamic visuals. ### Industries Being Reshaped - **Advertising:** Opportunities for agencies to integrate interactive elements into their campaigns. - **Renewable Energy:** Creating marketing strategies that emphasize the environmental benefits of solar energy. - **Printing & Publishing:** Developing innovative print design techniques to enhance visual experiences for readers. ## Related on Trend Hunter - [World-Class Billboard Ads](https://www.trendhunter.com/trends/corona-sun-activated-billboard.md) - [Sun-Framing Billboards](https://www.trendhunter.com/trends/daily-dose-of-vitamin-d.md) - [Sun-Lit Anniversary Campaigns](https://www.trendhunter.com/trends/corona-100-years.md) - [AI Sun Care Billboards](https://www.trendhunter.com/trends/burnable-billboard.md) - [Energy-Saving Beer Campaigns](https://www.trendhunter.com/trends/ad-that-saves-energy.md) - [Solar Panel Artworks](https://www.trendhunter.com/trends/solar-tapestry.md) - [Immersive Solar-Powered Installations](https://www.trendhunter.com/trends/8-minutes-and-20-seconds.md) - [Beer-Cooling Billboards](https://www.trendhunter.com/trends/heineken-billboard.md) - [Innovative Outdoor Advertising Campaigns](https://www.trendhunter.com/trends/outdoor-advertising-campaign.md)