The new Saab Aero-X Concept car features a 400 bhp BioPower engine, lightweight carbon fiber chasis, all-wheel drive suspension, and a cockpit canopy that replaces doors and pillars. As a result, you get a 180 degree view when you rocket from 0-60 mph in 4.9 seconds.
Implications - High-performance, luxury products that appeal to the thrill-seeking aspirations of their consumers are perfectly poised to capture consumers' attention. By embracing a futuristic aesthetic and state-of-the-art technology, products can offer an escape into another world that wealthy consumers are definitely going to take note of. There is a lot to be said for walking on the wild side, and smart companies looking to make a mark know this fact well.