<!-- canonical: https://www.trendhunter.com/trends/saab-9-5 -->
<!-- robots: noindex -->

# Revamped Swedish Roadsters
The All New Saab 9-5 is Primed for 2010 Blast Off

By Robyn Currie | Published 2009-09-22 | Autos
Source: Trend Hunter, https://www.trendhunter.com/trends/saab-9-5
References: [luxist](http://www.luxist.com/2009/09/22/2009-frankfurt-auto-show-all-new-2010-saab-9-5/) & [saab](http://www.saab.com)

For twenty long years Saab has been a part of the [General Motors](https://www.trendhunter.com/trends/buick) family, now at long last it is free. Unveiling its first new car since being bought by [Koenigsegg](https://www.trendhunter.com/trends/koenigsegg-sadairs-spear), the Saab 9-5 has brought back what the Swedish car line used to do: make great cars.

The Saab 9-5 not only looks redesigned and all shiny and new, but it has got some retooling under the hood. According to Luxist.com, it's “turbocharged engines include a 220-horsepower 2-liter four and a 160hp diesel, available with Saab’s proprietary XWD torque-shifting four-wheel-drive system.”

That and the Saab 9-5 five is made by Swedes and anything made by Swedes has got to be good. Except for some of that [IKEA](https://www.trendhunter.com/trends/autonomous-delivery-vehicles) stuff, we won’t go there right now.

## Trend Insights (Trend Hunter)

- Score: 3.3/10
- Popularity: 82% | Activity: 8% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos)

## Key Themes

### Key Themes Behind This Trend

- **Revamped Roadsters:** The redesign of classic car models with modern features is an opportunity for companies to attract consumers looking for both nostalgia and innovation.
- **Proprietary XWD Technology:** Developing and marketing proprietary technology for four-wheel-drive vehicles can offer a competitive edge in the automotive industry.
- **Diesel Engines for Passenger Cars:** The use of diesel engines in passenger cars provides an opportunity for companies to improve fuel efficiency, reduce emissions, and appeal to eco-conscious consumers.

### Where This Applies

- **Automotive Manufacturing:** The automotive manufacturing industry can capitalize on the trend of revamped roadsters by investing in research and development for modernizing classic car models.
- **Proprietary Technology:** The technology industry has an opportunity to collaborate with the automotive industry to develop proprietary four-wheel-drive systems for vehicles.
- **Renewable Energy:** The renewable energy industry has the opportunity to expand into the automotive industry by focusing on developing clean diesel alternatives and eco-friendly technologies.

## Related on Trend Hunter

- [Enhanced Hybrid SUVs](https://www.trendhunter.com/trends/2026-volvo-xc90.md)
- [Safe-Focused Electric SUVs](https://www.trendhunter.com/trends/ex90-ev-suv.md)
- [Scandinavian Electric GTs](https://www.trendhunter.com/trends/polestar-5-grand-tourer.md)
- [Everyday Luxury Electric Sedans](https://www.trendhunter.com/trends/volvo-es90.md)
- [Luxe Weekend Warrior SUVs](https://www.trendhunter.com/trends/hyundai-santa-fe.md)
- [Compact Electric SUVs](https://www.trendhunter.com/trends/the-volvo-ex90.md)
- [Revamped Sleek Electric Vehicles](https://www.trendhunter.com/trends/lyriq.md)
- [Compact Electric SUVs](https://www.trendhunter.com/trends/ex90.md)
- [Ultra-Advanced Sports Cars](https://www.trendhunter.com/trends/koenigsegg-sadairs-spear.md)