# Cutaway Leaf Campaigns The Sa Acao Solidarity Movement Ads Feature the Art of Lorenzo Duran By Meghan Young | Published 2012-01-27 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/sa-acao-solidarity-movement References: [ibelieveinadv](http://www.ibelieveinadv.com/2012/01/so-acao-solidarity-movement-much-more-than-trees/) & [pazbr](http://www.pazbr.com) The Sa Acao Solidarity Movement ad campaign features the talented work of artist Lorenzo Duran. His [cutaway leaf art](http://www.trendhunter.com/trends/lorenzo-duran) offers a beautiful way to encourage people to appreciate nature and act more kindly towards it. Conceived by Sao Paolo-based ad agency Paz Comunicação Estratégica, the Sa Acao Solidarity Movement ad campaign shows through these unique art pieces that leaves are “much more than trees.” They are even more than potential canvasses. They are [works of art](https://www.trendhunter.com/trends/pointillism) in and of themselves. With this in mind, the ad campaign urges people to “preserve” this foliage. Deforestation does more than damage the ecosystem, it destroys natural forms of art. The Sa Acao Solidarity Movement ad campaign was art directed by Marcelo Maciel. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 65% | Activity: 55% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Cutaway Leaf Art:** Opportunity for artists to explore creative mediums by using natural elements like leaves. - **Appreciation for Nature:** Growing demand for campaigns that inspire people to value and protect the environment. - **Eco-friendly Advertising:** Rise in sustainable advertising practices that emphasize conservation and ecological awareness. ### Industries Being Reshaped - **Art and Design:** Incorporating natural elements in art opens up new possibilities for artistic expression and environmental messages. - **Advertising and Marketing:** Eco-friendly advertising campaigns that promote environmental causes can resonate with consumers and drive positive brand perception. - **Environmental Conservation:** Artwork featuring natural elements can be utilized to raise awareness about deforestation and the importance of protecting forests. ## Related on Trend Hunter - [History-Centric Advertisements](https://www.trendhunter.com/trends/royal-ontario-museum.md) - [Art-Promoting Campaigns](https://www.trendhunter.com/trends/beige-billboards.md) - [Calmly Dimmed Billboard Campaigns](https://www.trendhunter.com/trends/decaf-billboard.md) - [Visual Museum Campaigns](https://www.trendhunter.com/trends/museum-campaign.md) - [Irreverent Ethical Soap Campaigns](https://www.trendhunter.com/trends/pure-rush-soap.md) - [Playful Creative Design Billboards](https://www.trendhunter.com/trends/3d-billboards.md) - [Reimagined Artwork-Based Travel Campaigns](https://www.trendhunter.com/trends/the-art-of-travel.md) - [Provocative Eco Screensavers](https://www.trendhunter.com/trends/planetsaving-screen-savers.md) - [Photosensitive Book Experiences](https://www.trendhunter.com/trends/the-outside-book.md)