# Interview-Conducting Cars Volvo is Using AI and Its S90 Model to Recruit Prospective Technicians By Laura McQuarrie | Published 2018-01-26 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/s90 References: [creativity-online](http://creativity-online.com/work/volvo-hr90-hr-manager/53561) & [volvohr90.be](https://www.volvohr90.be/nl) To show off its [S90](https://www.trendhunter.com/trends/550e-xdrive) model and at the same time, recruit prospective technicians for jobs available in its Ghent factory and through local dealers, [Volvo](https://www.trendhunter.com/trends/volvo-and-google) launched a creative campaign. The Volvo S90 was equipped with artificial intelligence technology and conducted interviews at the Brussels Motor Show. Beyond its presence at the Brussels Motor Show, Volvo will also be showing off its intelligent S90 at job fairs, schools and Volvo dealerships to continue its ongoing search for new employees. Those who are interested in a position are asked to submit an application via a dedicated site to request an interview. Once accepted, the S90 vehicle [conducts an interview](https://www.trendhunter.com/trends/recroo-ai) that involves tests on image recognition, analysis of one's facial expression and more. After the AI car's assessment, a candidate's information is passed onto the car company's human HR department. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 13% | Activity: 48% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What Makes This Trend Stand Out - **AI-recruiting:** Using AI-powered technology to conduct candidate interviews presents an opportunity to streamline and automate the recruitment process. - **Smart-advertising:** Equipping cars with intelligent technology to conduct interviews presents an opportunity for brands to showcase their products and stand out in crowded marketing environments. - **Automotive-innovation:** Integrating advanced AI technology in the automotive industry presents opportunities for disruptive innovation in fields such as transportation, manufacturing, and logistics. ### Sectors Adopting This - **Automotive:** Integrating AI technology into cars presents an opportunity for the automotive industry to enhance the customer experience and increase brand loyalty. - **HR & Recruitment:** Using AI-powered technology to conduct candidate interviews can help streamline the recruitment process and increase the efficiency of HR departments.. - **Marketing & Advertising:** Using smart and novel marketing campaigns, such as equipping interview-conducting AI cars, brands can attract prospects and differentiate themselves from their competitors. ## Related on Trend Hunter - [AI-Powered Driver-Focused Recruitment Platforms](https://www.trendhunter.com/trends/ai-recruiter.md) - [AI Interview Platforms](https://www.trendhunter.com/trends/hivly.md) - [AI Workplace Recruiting](https://www.trendhunter.com/trends/recruit-ai.md) - [AI-Powered Driver Hiring Tools](https://www.trendhunter.com/trends/truck-driver-recruiter.md) - [AI Interview Practice](https://www.trendhunter.com/trends/interviews-chat.md) - [In-Car AI Chatbots](https://www.trendhunter.com/trends/volvo-and-google.md) - [AI-Driven Recruitment Tools](https://www.trendhunter.com/trends/candidate-engagement-agent.md) - [AI Hiring Assistants](https://www.trendhunter.com/trends/intervuebox.md) - [Interview Preparation Assistants](https://www.trendhunter.com/trends/ai-mock-interviewer.md)