# Peace-Promoting Airlines The S7 Flights Moscow-Peace-Kiev Banners Promote Conversation By Jamie Danielle Munro | Published 2014-03-21 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/s7-flights References: [creativecriminals](http://creativecriminals.com/s7/moscow-kiev) & [vimeo](http://vimeo.com/89305372) The S7 flights [banner ads](https://www.trendhunter.com/trends/kiehls-response) promote peace between Russia and the Ukraine, amidst the massive amounts of turmoil that's happened over the past few months. The banners show the words Moscow on one side, and Kiev on the other with a peace sign in the middle. Although it's quite a simple message, the [S7 flights airline](https://www.trendhunter.com/trends/stand-up-to-cancer) has done a great job in taking a [hot political topic](https://www.trendhunter.com/trends/the-friendship-bus), and turning it into a branding opportunity. Moreover, the company is actively promoting peaceful actions between Russia and the Ukraine. Considering the precarious situation between the two countries as of late, any small amount of support for a peaceful resolution of the conflict is welcome. Although this obviously serves the S7 airlines own branding initiatives, at least it promotes social good at the same time. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 38% | Activity: 78% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### What's Driving This Trend - **Political Messaging:** Leveraging hot political topics for branding opportunities and social impact. - **Peace Promotion:** Actively promoting peace in conflict-affected regions through innovative messaging. - **Branding Opportunities:** Turning timely political events into opportunities for brand promotion and positive social impact. ### Who This Affects Most - **Airlines:** Airlines can leverage their platforms to promote social good and engage in political discourse. - **Advertising:** The advertising industry can explore innovative ways to use political messaging for brand promotion and social impact. - **Public Relations:** Public relations professionals can help companies navigate politically sensitive topics and promote peace through strategic messaging. ## Related on Trend Hunter - [Personalized In-Flight Ads](https://www.trendhunter.com/trends/united-airlines-kinective-media.md) - [Heartwarming Holiday Initiatives](https://www.trendhunter.com/trends/heartwarming-holiday-initiative.md) - [Airline Highlight Advertisements](https://www.trendhunter.com/trends/spirit-airlines-more-fly.md) - [Humorous Playful Airline Campaigns](https://www.trendhunter.com/trends/seat-blocker.md) - [Luxurious Eco-Conscious Amenities](https://www.trendhunter.com/trends/aeroflot-1.md) - [Engaging Airline Platforms](https://www.trendhunter.com/trends/klm-royal-dutch-airlines-1.md) - [Carrier Pigeon Campaigns](https://www.trendhunter.com/trends/project-pigeon.md) - [Traveler-Targeted QSR Campaigns](https://www.trendhunter.com/trends/canceled-flights.md) - [Cheeky Sandwich Seat Campaigns](https://www.trendhunter.com/trends/middle-seat.md)