# Futuristic Travel Stunts The S7 Airlines Campaign Granted Free Trips Using Brainwave Headset By Meghan Young | Published 2015-04-21 | World Source: Trend Hunter, https://www.trendhunter.com/trends/s7-airlines-campaign References: [psfk](http://www.psfk.com/2015/04/s7-airlines-eeg-brainwave-headset-imagination-machine.html) & [s7.ru](http://www.s7.ru/) The travel industry continues to push boundaries throughout every possible experience, which the S7 Airlines campaign demonstrates. Using an [EEG-brainwave headset](https://www.trendhunter.com/trends/the-muse-s-athena), it puts a futuristic twist on choosing a destination to go to. Of course, since it's a publicity stunt, people were able to walk away with [free trips to their dream destination](https://www.trendhunter.com/trends/rakun-sensory-sanctuary). Created by Weiden + Kennedy and Tellart, the [S7 Airlines Campaign](https://www.trendhunter.com/trends/spirit-airlines-more-fly) -- which was aptly dubbed 'Fly to any place you can imagine' -- had participants wear the headset and then think really hard about the place they wanted to travel to. Linked to an impressive visual of a large globe, a machine would pre-program the ideal flight path. Psfk reports, "The individual would then have 45 seconds to guide the on-screen plane along the flight-plan, with lapses in focus causing it to veer off-course. If the plane was able to reach the destination in time, that zen master was then offered free tickets to that same location." ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 4% | Activity: 45% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Travel](https://www.trendhunter.com/travel) ## Key Themes ### What Makes This Trend Stand Out - **Futuristic Travel Experiences:** Leveraging brainwave technology to revolutionize the way people choose and book their travel destinations. - **Immersive Marketing Campaigns:** Creating memorable brand experiences through interactive campaigns that combine technology and travel. - **Personalized Travel Experiences:** Using individual brainwave patterns to tailor travel options and recommendations for each customer. ### Sectors Adopting This - **Travel and Tourism:** The application of brainwave technology opens up new possibilities for the travel industry to deliver unique and personalized experiences. - **Marketing and Advertising:** Innovative campaigns like the S7 Airlines Campaign demonstrate the potential of immersive marketing in capturing consumer attention and fostering brand loyalty. - **Technology and Wearables:** Brainwave headsets and EEG technology offer disruptive opportunities for the development of new travel-related applications and products. ## Related on Trend Hunter - [Interactive Traveler-Focused Campaigns](https://www.trendhunter.com/trends/100-travelers.md) - [GenAI Travel Agencies](https://www.trendhunter.com/trends/archers-ai-travel-agency.md) - [Personalized In-Flight Ads](https://www.trendhunter.com/trends/united-airlines-kinective-media.md) - [Immersive Store Screens](https://www.trendhunter.com/trends/hays-travel.md) - [Reimagined Artwork-Based Travel Campaigns](https://www.trendhunter.com/trends/the-art-of-travel.md) - [AI-Generated Airline Campaigns](https://www.trendhunter.com/trends/ai-adventure-campaign.md) - [Personalized AI-Powered Travel Apps](https://www.trendhunter.com/trends/personalized-aipowered-travel.md) - [AI-Powered Travel Campaigns](https://www.trendhunter.com/trends/bring-it-2024.md) - [In-Transit Entertainment Devices](https://www.trendhunter.com/trends/intransit-entertainment.md)