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# Redesigned Flagship Cameras
The Leica S3 Medium Format Camera Reinvents What a DSLR Can Do

By Justin Lam | Published 2018-12-17 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/s3-medium-format-camera
References: [luxurylaunches](http://luxurylaunches.com/gadgets/leicas-new-flagship-s3-medium-format-camera-features-a-massive-64-megapixel-sensor-and-shoots-full-4k-video.php) & [robbreport](https://robbreport.com/gear/cameras/leica-s3-flagship-digital-slr-2833720/)

[Mirrorless cameras](https://www.trendhunter.com/trends/sigma) undoubtedly made a huge impact in 2018, however, Leica instead chose to focus on improving traditional mirror, prism, and reflex set-ups and is now releasing its new flagship [S3](https://www.trendhunter.com/trends/cleaning-needs) medium format camera. Serving as a direct successor to the [Leica S Type 007](https://www.trendhunter.com/trends/leica-m11d), the new S3 medium format camera comes equipped with Leica's massive 64-megapixel ProFormat sensor. This CMOS sensor features improved dynamic range, superior high ISO performance, a new color array filter, and lower power consumption.

All of these performance-enhancing components are held in a body that feels identical to its predecessor but is redesigned to be extremely ergonomic. The frame of the S3 medium format camera is crafted from a magnesium alloy and is surrounded by a matching black natural rubber grip.

Image Credit: Leica

## Trend Insights (Trend Hunter)

- Score: 2.5/10
- Popularity: 24% | Activity: 43% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Photography](https://www.trendhunter.com/photography)

## Key Themes

### What Makes This Trend Stand Out

- **Improved Traditional Cameras:** Exploring innovative ways to enhance traditional mirror, prism, and reflex set-ups to compete with mirrorless cameras.
- **High-resolution Sensors:** Developing larger, high-resolution sensors with improved dynamic range and ISO performance for enhanced image quality.
- **Ergonomic Design:** Redesigning camera bodies to prioritize comfort and usability without compromising functionality.

### Sectors Adopting This

- **Camera Manufacturing:** Opportunity to create and market improved traditional cameras with advanced features to meet the needs of photographers.
- **Sensor Technology:** Disrupting the sensor technology industry by developing larger, high-resolution sensors with advanced capabilities.
- **Industrial Design:** Opportunity for industrial designers to create ergonomic camera bodies that provide a comfortable and intuitive user experience.

## Related on Trend Hunter

- [High-End Full-Frame Camera Models](https://www.trendhunter.com/trends/leica-q3.md)
- [Precision Reporter-Grade Cameras](https://www.trendhunter.com/trends/leica-sl3-reporter.md)
- [Compact Triple Resolution Cameras](https://www.trendhunter.com/trends/m11.md)
- [Compact Full-Frame Cameras](https://www.trendhunter.com/trends/leica-q3-43.md)
- [Full-Frame Expansive Lens Cameras](https://www.trendhunter.com/trends/leica-q3-43-camera.md)
- [Flagship Premium camera Releases](https://www.trendhunter.com/trends/x2d-ii-100c.md)
- [Ultra-High Res Mirrorless Cameras](https://www.trendhunter.com/trends/x2d-100c.md)
- [Full-Frame Mirrorless Cameras](https://www.trendhunter.com/trends/panasonic-s1-rii.md)
- [Rangefinder-Free Premium Cameras](https://www.trendhunter.com/trends/leica-m-ev1.md)