# Traction Chunky Platform Sneakers Pharrell and adidas Hu Drop the Black NMD S1 RYAT By Amy Duong | Published 2022-04-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/s1-ryat References: [hypebeast](https://hypebeast.com/2022/3/pharrell-adidas-hu-nmd-s1-ryat-black-gv6639-release-info) & [adidas](https://www.adidas.com/us/release-dates) Pharrell Williams continues to build upon his [adidas](https://www.trendhunter.com/trends/adizero-evo-sl-2) Hu designs with the latest black colorway iteration of the NMD S1 RYAT sneaker model for the season. The shoe boasts a chunky silhouette and has leather collars for a premium feel. This holds the canvas quarter panels in place and it is perforated throughout the overlays along the lateral walls for a touch of breathability - all of these areas are dyed in black. Bold blue makes its way through at the lateral heel section for a touch of bold contrast. The back is marked with shaggy suede in gray for a textural contrast paired with bright orange heel tabs before [Humanrace](https://www.trendhunter.com/trends/humanrace-3) branding finishes the design with bold white branding at the tongue. Image Credit: Yankee Kicks ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 43% | Activity: 29% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### What Makes This Trend Stand Out - **Chunky Sneaker Trend:** Opportunity to innovate in designing new bold and chunky sneaker models that represent a unique design identity - **Collaboration Trend:** Opportunity for designers and brands to collaborate in creating new and unique fashion models such as the Pharrell and Adidas Hu models - **Bold Color Trend:** Opportunity to use bold and contrasting color combinations to create unique and eye-catching designs as demonstrated by the bold blue and orange accents on the sneaker ### Sectors Adopting This - **Footwear Industry:** Opportunity for shoe manufacturers to create new and unique designs that meet the demand for bold and eye-catching fashion footwear - **Fashion Industry:** Opportunity for fashion designers and brands to collaborate with footwear manufacturers in creating new and unique fashion trends - **Sportswear Industry:** Opportunity for sportswear brands to innovate and create new performance-oriented and bold sneaker models that cater to the younger generation's fashion sense ## Related on Trend Hunter - [Bulky Traction-Focused Sneakers](https://www.trendhunter.com/trends/humanrace-3.md) - [Revived Color-Accented Shoes](https://www.trendhunter.com/trends/adizero-evo-sl-2.md) - [Off-White Chunky Joint Sneakers](https://www.trendhunter.com/trends/prime-x-20.md) - [Collaborative Dynamic Bright Sneakers](https://www.trendhunter.com/trends/jellyfish-sneaker.md) - [Ultra-Plump Sleek Running Shoes](https://www.trendhunter.com/trends/aruku.md) - [Chunky Collaborative Fashionable Shoes](https://www.trendhunter.com/trends/adidas-and-y3.md) - [Minimal Chunky Running Shoes](https://www.trendhunter.com/trends/adidas-sneaker.md) - [Loofah-Inspired Textural Sneakers](https://www.trendhunter.com/trends/caroline-hu.md) - [Sleek Laceless Runners](https://www.trendhunter.com/trends/megaride-s2.md)