# Sub-Zero Beauty Serums Shiseido's S Sorbet Serum Freezes to Form a Slushy Texture By Laura McQuarrie | Published 2026-05-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/s-sorbet-serum References: [corp.shiseido](https://corp.shiseido.com/jp/news/detail.html?n=00000000004172)  In limited quantities, [Shiseido Group](https://www.trendhunter.com/trends/ultimune-power-infusing-face-serum) launched its first skincare product that's designed to be frozen, the S Sorbet Serum, which takes on a [slushy texture](https://www.trendhunter.com/trends/hydrating-sorbet-cream) in the freezer. This sensorial, sub-zero beauty product was created for a younger generation of consumers, and harnesses an ice delivery formula that combines a cooling feel with ingredients that slowly melt into skin to replenish moisture and support firmness and suppleness. This [triple-action serum](https://www.trendhunter.com/trends/triple-action-firming-serum) boasts a serum effect, a moisturizing mask effect, and an astringent effect, and debuted in two varieties for different outcomes. While both products feature soothing cica, allantoin and cica, Fresh Clear is focused on moisturizing and brightening with Vitamin C and glutathione, and Juicy Plump delivers moisturization, plus pore care, with niacinamide and water-soluble collagen. ## Trend Insights (Trend Hunter) - Score: 9.0/10 - Popularity: 95% | Activity: 97% | Freshness: 78% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Frozen-texture Skincare:** A countertop-freeze format that transforms into a slushy applicator suggests new product categories centered on temperature-activated textures and consumer ritualization. - **Multi-phase Delivery Formulas:** Serums that combine immediate cooling, slow-melt hydration, and astringent effects indicate opportunities for layered actives and timed-release ingredient engineering. - **Youth-focused Sensorial Products:** Products designed for younger consumers with playful, tactile experiences point to demand for experiential formulations that prioritize sensory engagement alongside efficacy. ### Industries Being Reshaped - **Cosmetics & Skincare:** The emergence of freeze-to-use serums creates room for brands to expand portfolios with temperature-responsive SKUs and differentiated claims. - **Cold-chain Beauty Packaging:** Packaging systems optimized for freezer storage and controlled thawing reveal an opening for insulated, sustainable containment and transport solutions. - **Formulation Technology Suppliers:** Ingredient suppliers and contract developers that enable ice-stable emulsions and melt-controlled release are positioned to redefine functional ingredient blends. ## Related on Trend Hunter - [Cold-Activated Skincare Systems](https://www.trendhunter.com/trends/cryo-signature-set.md) - [Icy Spray-On Facials](https://www.trendhunter.com/trends/ice-facial-cooling-mist.md) - [At-Home Cryotherapy Tools](https://www.trendhunter.com/trends/face-dunk.md) - [Cooling Jelly Sheet Masks](https://www.trendhunter.com/trends/cryo-jelly-face-mask.md) - [Jellyfish Protein Exfoliating Pads](https://www.trendhunter.com/trends/the-hydra-pads.md) - [Intense Icy Face Masks](https://www.trendhunter.com/trends/cryoflash-creammas.md) - [Fridge-Fresh Cryo-Facial Masks](https://www.trendhunter.com/trends/cryofacial-mask.md) - [Frozen Toner Pads](https://www.trendhunter.com/trends/frozen-toner-pads.md) - [Deep Facial Hydration Devices](https://www.trendhunter.com/trends/foreo-ufo-3-led.md)