# Self-Descriptive Devices The S/O/T/O Design Museum Collection Labels Electronics Explicitly By Amelia Roblin | Published 2011-05-27 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/s-o-t-o-design-museum References: [design-milk](http://design-milk.com/) & [mashcreative](http://www.mashcreative.co.uk/portfolio/designmuseum.html) [Animated iPhone covers](https://www.trendhunter.com/trends/classic-c1) are good fun, by why not call it like it is with these S/O/T/O Design Museum gadget protectors? Mash Creative's State of the Obvious collection has been expanded to incorporate GelaSkins, covers and wallpapers for the iPad 1 and 2 and the iPhone 3 and 4, while a line of [USB sticks, markers, key chains, wallets](https://www.trendhunter.com/trends/forming-function-nomad-collection) and more have been developed for those who care to celebrate the truth of the objects they possess. Appealing particularly to [editorial design lovers](https://www.trendhunter.com/trends/esc-keys), the S/O/T/O Design Museum collection references the mid-twentieth century International Typographic Style with plain white text on a black background. The words simply express the nature of the product with statements like "This is my Phone Skin" and "This is my 1GB Stick." ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 83% | Activity: 40% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Explicit Product Labeling:** Opportunity for companies to create products with straightforward and descriptive labels, challenging traditional packaging design. - **Personalized Accessories:** Potential for customizable gadget protectors and other accessories that allow individuals to express their personality and preferences. - **Retro Design Revival:** Rising popularity of mid-twentieth century International Typographic Style and minimalist design in consumer products. ### Industries Being Reshaped - **Consumer Electronics:** Disruptive innovation opportunities in the development of transparent and straightforward product labeling in electronics. - **Fashion Accessories:** Opportunity for designers to create personalized and customizable gadget protectors that reflect individual style. - **Graphic Design:** Potential for graphic designers to explore and revive the mid-twentieth century International Typographic Style in product labeling and packaging design. ## Related on Trend Hunter - [Internal Component Smartphone Covers](https://www.trendhunter.com/trends/dbrand-something-skins.md) - [Playful Tech Capsules](https://www.trendhunter.com/trends/casetify-x-miffy.md) - [Branded Custom Device Skins](https://www.trendhunter.com/trends/custom-device-skins.md) - [Craft-Aesthetic Tech Accessories](https://www.trendhunter.com/trends/casetify-martina-calvi-collection.md) - [Glow-in-the-Dark Device Skins](https://www.trendhunter.com/trends/ddbrand-circuit-board.md) - [Surrealist Phone Cases](https://www.trendhunter.com/trends/salvador-dali-x-casetify.md) - [Emotionally-Driven Tech Protectors](https://www.trendhunter.com/trends/pitaka-sunset-collection.md) - [Gender-Neutral Phone Cases](https://www.trendhunter.com/trends/u-collection.md) - [Sitcom Smartphone Protectors](https://www.trendhunter.com/trends/the-office-x-casetify-collection.md)